All-new Volkswagen Jetta launched in Abu Dhabi

Press release
Published June 12th, 2011 - 11:12 GMT

Ammar Johmani, Brand Manager for Volkswagen Ali & Sons
Ammar Johmani, Brand Manager for Volkswagen Ali & Sons

Volkswagen Ali & Sons launched the all-new, redesigned and restyled Jetta, following the model’s immense success around the globe with over 9.6 million units sold.

Delivering superior class in a compact design, the new impressively styled Jetta is comfortable, safe and above all affordable. The 2011 Jetta is the ideal choice for customers looking for German quality engineering, without the hefty price tag. Starting from 69,400 AED, Volkswagen automotive excellence is now more accessible than ever to people in Abu Dhabi.

The brand-new Jetta has been completely redesigned to incorporate a sleek and sporty look, in an impressively styled saloon packed with the latest in advanced features. Measuring in at 4.64 metres long, the 2011 Jetta also has an extended wheelbase which means customers now get much more for a lot less. The abundant interior offers better all-around head and leg room that rivals with other midsize cars, and is a great option for families. Outside, the new Jetta incorporates modern dynamic design with clear precise lines and athletically muscular surfaces, which gives the saloon an image of timeless elegance and styling, and extends the offering of Volkswagen models available in the region.

“The all new Jetta is nice with an even nicer price to match,” commented Ammar Johmani, Brand Manager for Volkswagen Ali & Sons. “Starting at 69,400 AED, the 2011 Jetta is an exciting addition to the region. Combining German engineering and performance with more comfort and improved safety, the all new Jetta stands out in a class of its own. We see huge potential in the market for the car that is adding a new dimension of quality to the compact class of saloons.”

The 2011 Jetta comes with a 2.0 litre petrol engine, producing 85kW/115 bhp, in addition to a 6-speed automatic transmission gearbox. Larger and more comfortable, sustainable and dynamic, the designers and engineers have also crafted the interiors of the five-seater down to the last detail.

The all-new Jetta is available in three configurations; Trendline, Comfortline and Comfortline Plus+.

The entry level model into the world of Jetta is the Trendline. It offers enhanced safety upgrades including six airbags, safety-optimized front headrests, separate daytime running lights, front 3-point belts with height adjustment and seat-belt tensioners, automatic hazard lights on hard braking, ABS with braking assistant and remote control central locking. Outside, the Jetta Trendline features 16-inch steel wheels and electrically adjustable and heated door mirrors. Inside, the Jetta has been transformed with more rear passenger leg room, a multi-function display, RCD 310 sound system with CD player and eight speakers. Making it through the summer will be a breeze with the climatic air conditioning and a glove compartment complete with a cooling system.

Comfortline is the next level up with its distinguished features that include chrome accents on the radiator grille and 16-inch, 5-spoke “Navarra” alloy wheels. Details include automatic air condition "Climatronic" with dual zone climate control, which can be separately controlled, a multi-function leather steering wheel (3 spoke) with aluminium decorative inserts with an integrated MFD, radio and telephone. For added safety, Comfortline also has parking distance control with acoustic warning signals at the front and rear of the vehicle, and an anti-theft alarm system.

The most striking upgrades come with Jetta’s Comfortline Plus+ model. Plus+ sits on 17-inch alloy wheels (“Porto” type with ten spokes), has a keyless locking and starting system “Keyless Access” and front sports seats with partial leather seat covering, and electronically adjustable lumber support. The audio system is also highly sophisticated with an RCD 510 radio with a touch screen colour display, and a mobile device interface MEDIA-IN with ipod/iphone adapter cable.

“The all-new Jetta has taken the model to a whole new grade, in a car that is the epitome of a high-end saloon for being spacious and efficient while extremely economical. We are absolutely certain that it will witness a high demand for its all new appeal,” concluded Johmani.

Background Information

Ali & Sons Co.

Ali & Sons Holding LLC is a pioneering force that has been instrumental in shaping the direction and development of the UAE’s economy through its diverse, dynamic and high-end offerings.

Since its establishment. Ali & Sons has remained determined to deliver innovative solutions, modern and original products and services with technologically advanced resources that enable sustainable and positive outcomes.

The multi-faceted conglomerate holds a solid presence across a vast scope of sectors which include Automotive, Oil & Gas, Contracting, Commercial, Marine Engineering, Retail, Property Management, Tourism, Manufacturing and Healthcare.

The group is aligned with some of the globe’s most prestigious and sought-after brands such as Porsche, Audi, Volkswagen and Skoda. In parallel, the company has founded several of its own highly successful brands including Amwaj Jewellery, Awazen Medical Center, Ali & Sons Real Estate and Eurostar Rent A Car.

Volkswagen Middle East

Volkswagen’s relationship with the Middle East dates back to when the first Beetle was sold here many years ago. Since then, the brand has witnessed an exponential expansion. In 2005 Volkswagen, Europe’s largest car manufacturer, confirmed its commitment to its customers and partners in the region with the opening of the Volkswagen Middle East Regional Office based in Dubai, United Arab Emirates. This initiative has allowed the brand to introduce a wider variety of Volkswagen models to the region and strengthen their dedication to their patrons.
 

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