Al-Futtaim Honda appoints Sumit Malhotra as Customer Experience Manager

Press release

Published August 7th, 2011 - 06:53 GMT

Al Bawaba

As part of its on-going commitment to improve customer experience, Al-Futtaim Honda, exclusive distributors of Honda vehicles, motorcycles, marine engines, power products and parts, today announced the appointment of Sumit Malhotra as Customer Experience Manager.

Sumit has over 15 year’s experience in Strategic Planning, Business Process Reengineering, Quality Systems and Customer Relations Management in diverse industries in the UAE and India. Prior to joining Al-Futtaim he was Head of Quality Assurance & Continuous Improvement in Emirates Aluminium.

Before moving to Emirates Aluminium, Sumit was the Strategy Manager in Dubai Airport Free Zone and also held senior position with Nissan National Sales Company in Dubai, where, in addition to other responsibilities, he was leading the organisation wide customer satisfaction programme.

Mark Kass, Managing Director, Al-Futtaim – Honda said: “I am delighted to announce the appointment of Sumit to the Al-Futtaim Honda team. Sumit’s appointment further highlights our ongoing commitment to strengthen the Honda brand and enhance customer experience at every touch point.

“Sumit brings with him considerable experience in the automotive sector and he will be an asset to Al-Futtaim Honda and will enable us to achieve challenging targets and objectives we have set for the brand in the UAE,” he added.

Commenting on his appointment Sumit said: “I look forward to this challenging assignment at Al-Futtaim Honda and am excited to be part of the Al-Futtaim group. The organization has an excellent team and a strong customer centric culture. It will be my endeavor to implement best practices in order to provide world class experience to our customers and establish Honda as one of the most desired brands in the UAE.”

Born and educated in India, Sumit holds a degree in Mechanical Engineering and is Lead Auditor for ISO 9001, 14001 and OHSAS 18001 and Internal Auditor for ISO 17025, 27001 and PAS 99 standards. He is also Senior Dubai Quality Award and EFQM certified Assessor and Six Sigma Green Belt.

Background Information

Al-Futtaim Motors

Al-Futtaim Motors is a member of Al-Futtaim, the leading UAE business conglomerate. It operates the Toyota, Lexus and Hino franchises through a network of modern Sales Showrooms, Service and Parts facilities strategically located throughout the UAE to provide the optimum sales and after-sales service to its customers.

Company Profile

Honda

Honda delivers to customers in over 150 countries and regions, over 6 million power products annually, spanning its general-purpose engines, and products powered by them, including tillers, generators, snow blowers to lawnmowers, pumps and outboard engines. Honda is also developing and producing electrified products useful in many facets of life, delivering new value such as the Miimo robotic lawnmower, and the LiB-AID E500 new era portable power source. Honda also lease-sells to businesses the Honda Walking Assist Device, an assistive device for use in the training of walking based on the theory of human walking amassed through Honda’s robotics research.