ADCB launches Al Ain Call Centre staffed by Emirati Women

Press release

Published April 20th, 2011 - 11:32 GMT

The women-only call centre comes as a realization of the bank’s strategy to employ and empower UAE nationals and to magnify the vital role of the Emirati women in society

ADCB announced the launch of Al Ain call centre, where Emirati women are leading the way with operations being run entirely by female staff. The women-only call centre in Al Ain comes as a realization of the bank’s strategy to employ and empower UAE nationals and to magnify the vital role of the Emirati women in society.

“We saw an opportunity in the women segment of the population and tapped into it by employing qualified and educated ladies to strengthen the UAE labour force as a whole.” said Manal Al Sayegh, Acting Head of Human Resources in ADCB.

Al Ain Telecommunications Calling Centre deals with many services such as activating customer’s cards, updating customer records and maintaining records for “Know Your Customer” and also cross-selling credit cards, Islamic segment and deposits. They also promote and cross-sell other products and market certain attractive offerings for the UAE Nationals under Islamic Banking- Meethaq brand image. The main function of the centre is to make outbound calls to existing clients of the bank.

“Plans for 2011 include expanding the centres where UAE nationals can most benefit from job creation and encouraging women to have a corporate career while at the same time respecting their cultural traditions. ADCB aims to develop a community banking culture to suite the young Emiratis.” Manal added.

As a local bank, it is ADCB’s strategy to strengthen the overall workforce of the nation, specifically by employing more UAE nationals.

ADCB has two other centres in Abu Dhabi-one inbound and one outbound-and three in Dubai, one inbound and two outbound.

Background Information

Abu Dhabi Commercial Bank

ADCB was formed in 1985 and today after integration employs over 3,350 people from over 45 nationalities, serving approximately 590,000 retail customers and over 20,000 wholesale clients. It is the third largest bank in the UAE and second largest in Abu Dhabi by assets, at AED 163.7 billion as at March 31st, 2010.

ADCB is a full-service commercial bank which offers a wide range of products and services such as retail banking, wealth management, private banking, corporate banking, commercial banking, cash management, investment banking, corporate finance, foreign exchange, interest rate, currency, derivative, Islamic products, project finance and property management services.

ADCB is owned 64.8% by the Abu Dhabi Government through the Abu Dhabi Investment Council. Its shares are traded on the Abu Dhabi Securities Market.

ADCB has won the Silver class category of The Sheikh Khalifa Excellence Award (SKEA) for the finance sector in November, 2009. In February 2010, ADCB won The World Finance Corporate Governance Award for “Best Corporate Governance in the UAE” and was recently named “Best Retail Bank in the UAE and GCC 2010” by The Asian Banker magazine in March 2010.