Transformers invade Toys "R" Us stores in the UAE

Press release
Published July 5th, 2011 - 09:31 GMT

Al Bawaba
Al Bawaba

Autobots enthusiasts can ready themselves to hail their all-time heroes Optimus Prime and Bumblebee as they get ready to defend the planet against the evil Decepticons! Invading Toys “R” Us stores in the UAE is the largest ever collection of Transformers products including action figures that convert from robot to vehicle and back again. 

As Transformers 3 releases in theaters across the UAE, Toys “R” Us, the world’s favourite toy retailer, brings home one of the hottest global entertainment properties, the Transformers brand which includes a deep and innovative product line that captures the excitement of the movie while introducing new play patterns and experiences to kids of all ages.

Oliver Sibul, Buying Manager at Toys “R” Us said: “Innovation and excitement are the two words that best describe the Transformers 3 range of toys. The new range of action figures and role play masks will surely conquer and magnify the imagination of fans of all ages.”

The 2011 range includes the new Mechtech and Cyberverse action figure segments and the Speed Stars Stealth Force vehicles.

What’s more, the exciting DSS Spend-and-save offer, which is currently running at all the Toys “R” Us stores in the UAE, also extends to the Transformers range of toys, where on every purchase of AED 200/- customers will receive a gift voucher worth AED 50/-

For more information, customers can call the Toys “R” Us store at Dubai Festival City (04 206 6552), Times Square Center (04 341 8383), Sahara Centre in Sharjah (06 531 5915), Meena Free Port Area in Abu Dhabi (02 673 2332) and Bawadi Mall in Al Ain (03 784 0290).

Toys “R” Us stores are open from 10am to 10pm Sunday to Wednesday and from 10am to midnight Thursday to Saturday.

Background Information

Toys "R" Us

Toys "R" Us launched by the Al-Futtaim group in Dubai in 1995. The stores offer an unrivalled range of indoor and outdoor activity games, toys, and bicycles for young children with an emphasis on learning and technology. The store also caters to mothers through its Babies "R" Us section, featuring the largest selection of baby products, such as furniture, car seats, strollers and more. 

Al Futtaim Group

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