SKOPOS to outline organizational impact of regional trends at 6th Human Assets Middle East Summit

SKOPOS Consulting Group, a leading provider of customized Organization Development (OD) solutions to companies in the Middle East and Africa, will join a select group of human resource (HR) firms to discuss the future of HR in the Middle East during the 6th Annual Human Assets Expansion Middle East Summit – the region’s unrivalled HR forum – running from May 23 to 25, 2011 at the Ritz-Carlton Hotel, Dubai International Financial Centre, Dubai.

The summit will enlighten attendees on the latest HR market trends, strategies and needs; create more effective HR guidelines for key areas such as Nationalization, employee motivation and change management; expand their business networks; and create international marketing and branding exposure. SKOPOS, a Gold Sponsor of the event, will be represented by Dr. Hussein El Kazzaz, Managing Director; Marwa Farouq Al-Hefnawi, Organizational Development Consultant; and Ahmad El Nashar, Management Consultant.

Dr. El Kazzaz will deliver a keynote address on ‘Regional Changes: Re-shaping the Future of Organizations’ on the second day, and talk about the huge opportunities being opened up by ongoing social, economic, cultural and political changes in the Middle East. Ms. Al-Hefnawi and Mr. El Nashar will discuss how to define and understand the values driving an organization and the importance of aligning them with strategic corporate goals during the first day of the summit.

“Organization development has become a corporate necessity nowadays given the demand for agility and adaptability being driven by today’s evolving regional and international markets. As one of the Middle East’s premier HR events, the Summit provides SKOPOS with a valuable platform to show how its OD expertise can help companies thrive rather than be pressured by change. We will particularly focus on how values are just as important as the bottom line in ensuring sustainable business success,” said Dr. Hussein El-Kazzaz, Managing Director of SKOPOS Consulting Group.

Day 1 of the 6th Annual Human Assets Expansion Middle East Summit will feature Educational Workshops while Days 2 and 3 will include the conference session as well as the 3^rd Annual GCC HR Excellence Awards 2011. More event details are available at http://www.humanassetsmideast.com.