SAP

UAE brands are pouring money into AI, but shoppers aren’t convinced it’s working for them, according to the new AI in Retail Report from SAP Emarsys. The report, in its third year, is based on insights from more than 200 marketers and 1,000 shoppers in the UAE, and reveals a growing gap between what marketers intend and what customers experience. While 82% of UAE marketers say AI is central to their personalization, only 31% of consumers believe brands personalize content to their needs and just 18% feel they receive fair ...