Samsung expands the NX range with the new NX11

Samsung Electronics Co., Ltd, a global leader in digital media and digital convergence technologies, today announced the launch of the NX11 - the latest addition to the highly successful NX family of cameras. The NX11 is an upgraded model based on the NX10, compatible with the new i-Function lens, introduced for the NX100. The NX11 will come complete with an 18-55mm i-Function lens, as well as two new i-Function lenses, a 20mm pancake and a 20-50mm zoom silver color lens. The launch reinforces the company’s commitment to leading innovation in the compact system camera market.

The i-Function lens puts the perfect picture at the fingertips of all photographers by providing exceptionally easy way of controlling the camera. Because a typical camera user wraps their hand around the lens when holding the camera, the new i-Function system means that photographers can naturally use their left hand to change settings through a button built into the i-Function lens, without the need to take the cameras off the target. Users can toggle between shutter speed, aperture, EV, WB, and ISO quickly and easily by simply using the i-Function button and ring on the lens, meaning easier and quicker configuration while shooting.

The NX11 also has a focus on usability, with a change in the grip design to make shooting easier and more comfortable for users. Additionally, it has a lens priority mode dial, to simplify searching for the best mode for each lens. The camera also includes a convenient, one-touch i-Function button that activates common shooting controls like aperture, shutter speed, ISO and white balance, meaning easier and quicker configuration while shooting. The camera makes taking great landscape scenes or pictures of large groups simple by featuring a panorama mode, which allows the user to take panoramic pictures in one press-and-sweep motion. As with the NX10, the NX11 uses the best in class APS-C sensor for better image quality. The APS-C sensor is larger than Micro 4/3 and the larger sensor delivers high quality images, easily.

Mr. BJ Kim, Director of Audio Visual Sales Group, Samsung Gulf Electronics, said: “Today’s launch is a significant step for Samsung as a leading innovator in the digital camera market and specifically for compact-system cameras. Usability and design are two of the most significant pillars of this new NX series, with additional i-Function capability and additional lenses. Our new NX range also allows consumers to take real control of their photography experience with customizable upgrades for all different kinds of users.”  

Alongside the built-in flash and built-in electronic VGA (640x480) viewfinder, the NX11 has a 3.0” AMOLED LCD screen. The AMOLED screen reduces the glare from sunlight so the consumer can see their images under any lighting conditions, including sunlight. The user can also get a more vivid, clearer image through enhanced color reproduction. The NX11 also provides high quality video with 720p HD recording, and its large APS-C sensor allows the videos to be recorded with shallow depth of field, providing effects that are shown in motion picture movies.