Samsonite expands in the Saudi Eastern Province with 2 new classic stores

Press release

Published July 10th, 2011 - 10:48 GMT

Al Bawaba

Samsonite Group, the worldwide leader in travel solutions, today announced the opening of its two new classic stores in Othaim mall Dammam and Othaim mall Ahsa with 1000 sq feet and 1100 sq feet respectively, in the Eastern Province of the Kingdom of Saudi Arabia. The new stores are part of Samsonite's expansion plans in KSA.

In his comments on the new openings, Anwar Khan -Assistant Director- Sales and Marketing at Samsonite, said: "The new store is part of our growth strategy for Samsonite in the region. The Kingdom of Saudi Arabia is a prime market and our aim is to reach our clientele and to fulfill their demands wherever they are. The new stores come as part of our commitment to reach out to our target clients in the kingdom. This year will also witness the opening of 10 more new stores by Samsonite."

"We are delighted to extend our exceptional offering and travel luggage solutions to shoppers. Samsonite aims to further enhance its retail footprint, with more store openings set to operate in the upcoming months" added Jai Krishnan- Vice President - Middle East, East Africa & SAARC.

The latest stores from Samsonite will showcase their exclusive collection from luggage and travel solutions.

Background Information

Software AG

Software AG is the industry’s leading independent integration, Internet of Things, analytics, process software and services company. We are trusted by over 70% of the world’s top 1,000 enterprises. Software AG transforms your business and drives enterprise innovation by helping you connect and integrate everything—from applications and devices to data and clouds. We help you free data—even data in motion—from silos to “democratize” it and make it shareable across your organization—any time it is needed, anywhere and by anyone.