SAMACO Platinum Sponsor of German Catalogue Show and Breakfast in Riyadh and Al-Khobar

Press release
Published July 5th, 2011 - 08:06 GMT

Al Bawaba
Al Bawaba

SAMACO, the exclusive dealer of Volkswagen cars in Saudi Arabia, was the Platinum Sponsor of the recent German Catalogue Show and Breakfast held in Riyadh and Al-Khobar.

The show was organized in cooperation with a business delegation from German Industry and Commerce for Saudi Arabia and Yemen. In all, 18 German companies that have a presence in Saudi Arabia with their products, services and partners, participated in the events.

Andreas Hergenrother, a delegate, said in reference to SAMACO’s sponsorship, “We are proud to have business partnerships like Samaco’s, which have shown that German-Saudi cooperation is a story of success."

The annual event aims to strengthen relations between dealers of German products in Saudi Arabia and German business authorities.

“German Industry and Commerce for Saudi Arabia and Yemen is working actively to strengthen Saudi-German relations by offering its services to Saudi and German companies," said Mr. Bandar Al Turki, SAMACO Automotive Central region general manager.

“Volkswagen cars are the hallmark of German brands and enjoying a steady increase in sales,” ALTurki said. “Sales are expected to further increase with the opening of new showrooms and service centers throughout Saudi Arabia and the prompt arrival of the latest models in Saudi Arabia.” 

Background Information

SAMACO Automotive

Ever since SAMACO’s foundation in the Kingdom, it has been a pioneer of automotive distribution, a leading after-sales provider and strategic partner for Audi, Volkswagen and Porsche. SAMACO has effectively provided a comprehensive range of services that elevate the quality of its high-end brands.

Volkswagen Middle East

Volkswagen’s relationship with the Middle East dates back to when the first Beetle was sold here many years ago. Since then, the brand has witnessed an exponential expansion. In 2005 Volkswagen, Europe’s largest car manufacturer, confirmed its commitment to its customers and partners in the region with the opening of the Volkswagen Middle East Regional Office based in Dubai, United Arab Emirates. This initiative has allowed the brand to introduce a wider variety of Volkswagen models to the region and strengthen their dedication to their patrons.
 

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