An heir to one of the richest landowning families in Jordan, Mamdouh Bisharat is a worldly-wise man dedicating his life to protect architectural and cultural heritage. A man of wealth, Bisharat rented the oldest building in Amman downtown in 2001. However, what is behind the story that it was a monetary investment for him. Esteeming the intangible heritage, maybe beyond the material value, he paid more than its material value ...