The Department of Culture and Tourism – Abu Dhabi (DCT - Abu Dhabi) has just been awarded with the Guinness World Records title for the Largest Augmented Reality (AR) Screen, as part of a pioneering augmented-reality advertising campaign to promote the UAE capital as a world-leading holiday destination. The latest marketing campaign utilised the 40-foot digital billboard known as Piccadilly Lights in the heart of London, transforming the screen into ...