Olay’s award-winning Regenerist line launches Regenerist Microscultping Serum

It’s finally here! The long-awaited Olay Regenerist Microsculpting Serum has finally made its way to the region, amidst a host of rave reviews from beauty bloggers, editors and consumers. The newest addition to the award-winning, anti-aging Regenerist line, the Microsculpting Serum’s highly-anticipated arrival is a must-have for beauty cabinets this season. With the summer heat wave right around the corner, increased exposure to UV rays inevitably hastens the appearance of wrinkles and fine lines, accelerating the aging process on the skin. What’s worse is the sun’s harsh rays can weaken the skin’s elastin fibres; thinning the surface and making the skin feel loose. Now, with the introduction of Olay’s advanced new Microsculpting Serum, skin will feel firmer and more radiant – in just five days!

Often regarded as ‘The Goddess of Skin,’ celebrity facial expert and Olay ambassador, Anastasia Achilleos, firmly believes in the impressive new serum.  “The first time I tried the serum, I was amazed. It really is a brilliant serum. The sponginess, the texture, how firm it makes your skin feel. I loved that it wasn’t runny and a lot of the people that I used it on had the same comments – the texture, the texture, the texture! It is a delightful product to use. If you’re thinking about having any type of professional cosmetic procedure, it is always great to try the latest anti-ageing inventions, especially something like this serum because of the results that it can give you. In just 5 days you’ll see firming, and after 2 weeks you’ll get visible results on wrinkles.”

So extraordinary are the results that demand for the serum has reached an all time high with consumers joining an online wait list before the product has even hit shelves! Renowned for being luxurious to look at, luxurious to the touch and luxurious to apply, the powerful serum leaves skin supremely hydrated and silky smooth. By targeting the three hardest areas to treat – the face, neck and décolletage – it visibly firms the skin, reduces the appearance of fine lines and wrinkles, and helps restore elasticity and suppleness. Having heard about the super serum’s powerful anti-aging effects, hundreds of consumers are eager for its arrival, asking when it will be available in the market.

Olay first introduced its Regenerist line with the award-winning Microsculpting Cream, proven to out-moisturise even the most expensive luxury creams costing AED 2,700. Now, the line famous for younger, tighter skin is offering the next step in its anti-aging program with its most powerful firming serum – the Regenerist Microsculpting Serum.

Olay’s Microsculpting Serum is equipped with new advanced technology for firmer, younger looking skin within just five days, which includes:

- Olay’s most concentrated anti-ageing amino-peptide complex, with its highest levels of Penta-Peptide and Vitamin B3 combined in one pump

- Power Release Emulsion Technology with a smart design that works to deliver anti-ageing ingredients as quickly as a traditional serum

- Effective Multi-Faceted Turgor Boost via a multi-faceted ingredient approach

- Pro-vitamin B5/Panthenol, vitamin E and green tea extract – to protect and nourish the skin

Dr Siân Morris, Olay Principal Scientist, says, “Olay Scientists conducted a five-day clinical study, using an internationally recognised skin firmness measure – ‘the cutometer’. True testimonials from women, aged 35 and above, were taken after a thorough test was carried out on them using the product on three main significant areas – their face, neck and décolletage. The results were statistically important with the women’s appearance improving up to 57% – emphasising scientific proof of the serum’s ability to give firmer looking skin.”

For the most effective results, the serum can be combined with Olay’s Microsculpting Cream for a complete anti-aging treatment that provides both nourishment and long-term protection. Since the serum is quickly absorbed deep into the skin’s outer layers, applying the cream on top automatically creates a locking effect – retaining the moisture and working as a protective barrier for up to 24 hours. First, the skin is hydrated and plumped for a lifted appearance. Then, after just five days, skin around the face, neck, and décolletage is dramatically firmed. In just two weeks, the appearance of lines and wrinkles is visibly reduced.

So, what are you waiting for? Microsculpt your way to gorgeous skin! Your body will love it and your wallet won’t mind, either!