Volvo Cars Middle East has awarded a Volvo S40 R-Design to Alaa Zaky (pictured), whose name was chosen randomly from approximately 20,000 entries. The draw was part of Volvo’s Seatbelt Campaign, conducted in celebration of the 50th anniversary of the three-point seatbelt which was invented by Volvo in 1959. Volvo Cars Middle East collaborated with Massimo Dutti – the highly sophisticated fashion brand - in the UAE and Kuwait to celebrate in style and communicate the importance of wearing the seatbelt.
“I’m very happy to have won this car and would like to thank Volvo Cars ME for this great prize,” said Alaa Zaky. “This is the first time I have ever won anything and hope that this will be a new beginning for better luck,” continued Zaky.
“We at Volvo Cars Middle East would like to congratulate Mr Zaky on winning the Volvo S40 R-Design,” said Roula Beiruty, Marketing Manager for Volvo Cars Middle East. “We would like to thank all those people who participated in the campaign for their continuous support,” continued Beiruty.
The three-point belt has played a central role for occupant protection in all Volvo cars since its introduction in 1959. Created by Nils Bohlin, Volvo’s chief safety engineer, the three point seat belt became standard in 1969 in all cars. Shoppers were given the chance to win a Volvo car by making a purchase of US$136 from participating Massimo Dutti stores in the UAE and Kuwait until 15th December 2009.
