vlcc opens new centre at mirdiff
Inaugurated by Dr Salah Badawi, Medical Advisor, MoH in presence of noted film actor Shabana Azmi
VLCC – one of the region’s 1st scientific slimming, beauty & preventive healthcare brand – today unveiled its new centre at Mirdiff. The centre was inaugurated by Dr Dr Salah Badawi, Medical Advisor, at UAE Ministry of Health. Ms. Shabana Azmi, noted film actor, social activist and VLCC Brand Ambassador, was the guest of honour on the occasion.
The new centre, exclusively designed for women, will offer VLCC’s world-class scientific slimming solutions including weight loss and other weight maintenance programmes as also advanced skin and hair services including customized facials, manicures, pedicures, hair styling, spa therapies and the like.
The Mirdiff Centre is VLCC’s sixth in the country, fourth in Dubai and the second outlet exclusively for women. The launch of the centre is part of the company’s overall regional expansion strategy, aimed at meeting its commitment to customers by providing world class services at value-for-money prices. The new centre is conveniently located at Uptown Mirdiff Mall, Dubai.
In his comments on the occasion, Mr Sandeep Ahuja, Chief Executive Officer of VLCC International, said: “The new VLCC centre at Mirdiff is a manifestation of VLCC’s vision to provide a safe, relaxing and healing environment to its patrons. The new centre will extend and continue the VLCC philosophy of 360° solution toward holistic health. We take pride in the fact that our signature slimming programmes are strictly based on scientific principles and are customized as per the individual’s needs, medical status and body composition analysis.”
He added, “We focus on long term solutions that address the core of the problem rather than just its outward manifestations. This has been instrumental in our patrons reposing their absolute trust in our services and our brand”.
Speaking on the occasion, Ms Shabana Azmi, who is also a former Member of the Indian Parliament, said: “VLCC represents a movement for a healthy lifestyle, one that is embellished with a renewed sense of pride. What makes VLCC unique in tackling weight loss is its scientific approach which propagates the concept of complete transformation of the individual".
She added, “The brand has grown to become a prominent and socially conscious corporate citizen that is taking an active part in addressing the major issue of obesity. I am confident that with its growing numbers, VLCC will reach out to more and more people – and transform many more lives in the process.”
Following the launch, VLCC will make its foray into Oman, Bahrain, Kuwait, Qatar and Saudi Arabia, taking the total number of VLCC centres in the Middle East to 28 in the next 24 months.
