United Bank Limited (UBL) today announced awarding its integrated Middle East communication mandate to Percept Holdings, a leading communication conglomerate with strong presence in Middle East and global markets.
UBL has recently announced its regional expansion plans, spanning entry into new markets and launching new products, and has embarked on a reprofiling of the brand as part of reinforcing its presence in the regional market. Percept Holdings will support UBL’s business growth plans with an integrated communication strategy spanning events, PR , advertising and interactive marketing across UAE, Bahrain and Qatar and in other markets as per UBL’s requirements.
Commenting on UBL’s decision to launch an integrated communication campaign in partnership with Percept Holdings, Mr. Wajahat Husain, Head of Middle East, UBL, said: “UBL is passing through a significant expansion and reprofiling across the Middle East to enhance its image and visibility. We believe that an integrated communication partner will support and impart dynamism to our business strategy under way.”
“We have been associated with PDM International in the past and given their expertise, we are pleased to extend our communications mandate to PDM & Percept Holdings” he added.
PDM International, which initiated the integrated communication deal with UBL, will handle communication strategy, experiential marketing, sponsorship and events for the bank while group companies Percept Profile Gulf, Percept Gulf and Web Percept will handle Public Relations, advertising and interactive marketing respectively.
Mr. Sanjay Lal, MD & CEO, PDM International, said: “It’s a great honour that UBL has chosen us to spearhead their communication exercise and we are confident to add value to their expansion strategy with a vibrant integrated communication roll out. We look forward to fruitful partnership with UBL contributing to their growth plans with our expertise.”
About UBL:
About UBL:
Karachi-based UBL is a leading bank in Pakistan. Its majority stake is owned by a consortium of Abu Dhabi Group and Bestway Group of UK. His Excellency Shaikh Nahayan Mabarak Al Nahayan, Minister of Education, Government of UAE is the Chairman and Sir Mohammed Anwar Pervez OBE is the Deputy Chairman of the Bank. UBL is privileged to be the second foreign bank to set up operations in Abu Dhabi in July 1967. The bank offers a wide range of services through a network of eight branches including Abu Dhabi, Dubai, Sharjah & Al Ain. Besides UAE, the bank operates in United Kingdom, United States of America, Yemen, Bahrain and Qatar. It also has representative offices in Cairo (Egypt), Teheran (Iran) and Oman.
About PDM:
PDM International, the region’s leading sports and entertainment solutions company, is headquartered in Dubai with presence across India, Middle East, UK and representation in USA. PDM International is a part of Percept Holdings, a strategic holding company that promotes, owns and manages a spectrum of marketing communication companies. It is the only integrated marketing communications conglomerate of its kind in the region, which offers comprehensive solutions to total brand communications requirement. Percept Holdings employs over 900 people across 3 continents with 61 offices.
