Umniah Jordan, part of Batelco Bahrain Group, announced this week the launch of first fully Arabized mobile chatting service in Jordan through MixChat, KASTANA’s chatting and community platform, the service gives Umniah’s 700,000 subscribers the liberty of using mobile chatting service via SMS, WAP, and Web.
“We are happy to be launching this service for our customers, this is another milestone for Umniah in Jordan, this chatting service is unique because it provides Arabic and English interface to customers, with the liberty to chat with anyone anytime” Says Ms. Leila Rawashdeh, Senior VAS Officer at Umniah.
This is the first commercial deployment of MixChat in Jordan; it offers a comprehensive solution to the business and technical requirements stated in Umniah RFP. By implementing MixChat, Umniah is now able to offer a customer chatting experience on any wireless device using three delivery chatting channels SMS, WAP and web, taking into consideration future developments by adding an attractive chatting channels using Symbian and Java™ 2 micro edition (J2ME).
“We are proud to roll-out our first mobile value added service in Jordan through Umniah, by far the fastest growing mobile operator in the Middle East, Umniah successful chat launch in Jordan is evident of the business potential we have together” says Mr. Waleed Shahin, Business Development Manager, “KASTANA recognizes the great opportunities exist in Jordanian market, mobile market penetration and customer awareness rates are amongst the highest rates in the Middle East and we will be launching many wireless projects in Jordan and the region within the coming year” Mr. Shahin added.
Umniah customers will enjoy many service features like sending invitations, creating own groups, blacklist, ignore list, hide status, offline and away message, changing nicknames, selecting the room and many other features, and Umniah will always have access to full service reporting through the advanced administration interface, where provocative nicknames and words can be blocked, real time stats per numbers, and other information are accessible.
About Umniah
www.umniah.com
Umniah was granted the third GSM license in August 2004 issued by the Telecommunications Regulatory Commission in Jordan to operate, manage and own a public digital cellular mobile network, Umniah launched in June 2005 and since then was able to expand the Jordanian mobile market penetration rate from 32% to over 60% at the same time capturing 13% market share proving that it is a key player in the most competitive telecommunications market among Arab states, Umniah was acquisitioned by Batelco Bahrain last July.
