The contest team of the ‘Nation Brand’ launched by H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of UAE and Ruler of Dubai last October, has embarked on a road-show to a number of public and private universities spanning the UAE, the first visit being to Zayed University in Dubai Academic City. The objective behind the university visits is to interact with students and raise their awareness about the UAE visual identity contest, seek the cooperation of different universities and encourage students to participate, compete and showcase their creative skills by designing a nation brand that reflects the country’s values, characteristics, culture and identity.
Saeed Al-Eter, Director of Media Communication at the Government Communications Office in the Ministry of Cabinet Affaires said, “The objective of this contest is to encourage students to design a nation brand that reflects the modernism, dynamism, vibrancy and progressiveness of the UAE. The winning design will be used to promote the UAE, locally and internationally and help achieve its strategic objectives.”
“The contest is open to all residents of the UAE, and hence, the contest team is looking to communicate the idea of the contest through visits to universities and through several media channels including social networking websites such as Facebook, where the mechanisms and conditions of participation are discussed. The overall aim is to encourage young artistic university students to participate in the competition, and to support the universities’ efforts in providing a more creative environment for its students”, Al-Eter added.
"The Nation Brand Contest is a wonderful opportunity for students to think creatively and to communicate effectively about what will become the new UAE brand. The contest provides an ideal platform to combine their creative talents with their passion and love for their country. We are grateful that students have this wonderful opportunity and wish all participants the best in preparing their designs", said Dr. Marilyn Roberts, Dean, College of Communication and Media Sciences.
The Contest team has created a page for fans on the social networking site Facebook titled ‘UAE Nation Brand’ to connect with the public and respond to their inquiries to ensure their awareness of the rules and conditions of the contest. - Further information and details about the contest are also available on the Prime Minister’s website www.uaepm.ae. The deadline to submit the entries is December 31, 2010.
