Trust International (www.trustinternational.com), one of the world’s leading Central Reservation Services ‘CRS’ providers and internationally recognized hospitality partner, and working with international brands and national hotel companies, has today further strengthened its market coverage by partnering with Mezze Associates in Dubai covering the UAE region. Mezze Associates will be providing their experience and local knowledge as part of the “eXperience new markets” initiative within Trust’s “eXperience Better Business” campaign currently being rolled out worldwide.
The partnership is already off to a solid start with discussions moving ahead with some prominent hotel chains looking for CRS platforms.
Heinrich Kessler, VP Sales Europe, Middle East, Africa and the Americas at Trust International comments, “We are delighted to be working with Mezze Associates who have over 30 years experience in this region. A CRS platform can make or break a hotel chain and to get the edge on one’s competition it’s important to choose a partner committed to offering hoteliers a flexible solution that will maximise revenue through all channels. We believe that our local presence and market knowledge will help hotel chains benefit from Trust International’s strong global positioning and experience.”
With Middle East hotel chains recording the worst drop in Revpar against last year, it’s now important that independent hotel chains look at their own reservation platforms in order to compete against the international brands. Clear directives on how to increase revenue through distribution channels and understanding the customer booking process is essential for new hotel chains to gain market share.
- Trust International and Mezze Associates have met this demand, combining a wealth of experience and expertise with extensive, in-depth knowledge of the region. Beginning immediately, hotel chains will have a complete CRS solutions partner at the forefront of hospitality distribution supported by Mezze’s team of market and industry specialists at the top of their game with an entrepreneurial, flexible and tailor-made approach.
“It is more important than ever to assist our customers with advice and analysis that can help their business at the moment and enable them to prepare for the inevitable upturn in the economy,” noted Richard Wiegmann, Managing Director of Trust International. “With relationships and face-to-face meetings being the key to doing business in the Middle East, the decision to have Mezze Associate’s local presence to support us on the ground in the UAE is the right step for us.”
Trust International currently works with brands such as, The Leading Hotels of the World, Ltd., Four Seasons Hotels & Resorts, HMH Hospitality Management Holding and Coral Hotels & Resorts, WORLDHOTELS as well as with The Private Label Company (PLC) and its customers such as Jebel Ali International Hotels, Rocco Forte Collection and Banyan Tree Hotels & Resorts.
Upholding its core strength that sets Trust International apart from the competition and the focus of the partnership is the full range of CRS products it offers, such as content management, business intelligence, & commission payment. It is renowned for its highly reliable reservation platform, continuous investment in system software and hardware and delivery of superior customer value.
