The chassis are audaciously styled, built for speed, of an inestimable prestige and allure. Inside, radically new engines redefine the pace and power of Swiss avant-garde engineering.
This season, TAG Heuer reaffirms its unchallengeable claim as the N° 1 watch brand in motor sports with an extraordinary new lineup of premium Grand CARRERA automatic chronographs and watches revved to a peak level of luxury performance.More than daring trendsetters, more than the luxurious embodiments of TAG Heuer’s peerless timekeeping heritage and unequaled legitimacy in the glamorous world of motor racing, these are status symbols that defy the status quo.
From Concept to Reality: The GT car-inspired concept chronograph that wowed Basel World with its technical inventiveness and futuristic design is ready for rollout. The bodywork of the Grand CARRERA Calibre 36 RS Caliper Chronograph is pure streamlined simplicity. Under the hood — avant-garde engineering of the highest order. The engine is the same movement that so impressed the watchmaking industry at Basel World: the powerful, COSC-certified TAG Heuer Calibre 36 RS column wheel movement, operating at an astonishing 36,000 vibrations per hour and measuring time to a breathtaking 1/10th of a second.
The dashboard is a stylish black 43mm dial designed for optimum readability and information. The spotlight feature is the exclusive Caliper Rotating Scale, an ingenious display mode marked by an oversize crown and red line at 10 o’clock that enables precise readings of 1/10th of a second — magnified 10X for rapid readability.
Ultra luxury and high-performance details include a linear second counter at 9 o’clock, and a date window at 4:30. The two Rotating Systems, indicating chronograph minutes at 3 o’clock and chronograph hours at 6, are stunning to look at, with high-luxury Côtes de Genève decorations and polished beveling. Other standout features are curved, faceted horns on both case sides, a curved, sapphire crystal with double antireflective treatment and a double sapphire crystal caseback sealed by six screws.
A matchless creation, the Grand CARRERA Calibre 36 RS Caliper Chronograph sports a black rubber strap with solid steel end piece, or a 3-row multi-faceted bracelet. Both options have a solid-steel folding clasp with safety push buttons and applied TAG Heuer logo.
The Grand CARRERA Calibre 36 RS Caliper Chronograph is also available in a super-sleek Titanium Edition. The Grand CARRERA Calibre 36 RS2 Caliper Chronograph Ti2 is resolutely virile and ultra high-tech. Inside beats the COSC-certified TAG Heuer Calibre 36 RS Automatic Chronograph movement with 2 Rotating Systems, visible through a handsome caseback in smoked sapphire crystal.
The jet black chassis and bodywork (43mm case, fine-brushed and polished bezel, and fine-brushed and faceted case) are made of grade 2 Titanium (Ti2), an ultra-resistant and biocompatible pure metal twice as light as steel. The oversize crown at 10 o’clock — also in Ti2 — activates the Caliper Rotating Scale, enabling magnified 10X reading to 1/10th of a second.
With this new generation of superlative Grand CARRERA timepieces, TAG Heuer, a pioneering legend since 1860, once again proves its supremacy. When it comes to turning revolutionary ideas into the most glamorous Swiss Chronograph movements ever crafted, TAG Heuer leads the field.
TAG Heuer, the leader in prestigious sports watches and chronographs since 1860, is one of the largest and fastest growing luxury Swiss watch brnds. The Swiss watchmaking legend draws upon its active engagement in the world of sports to create the most accurate measuring instruments and sports watches in the world. TAG Heuer is the first watchmaker ever to master luxurious chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper to within 1/10,000th of a second for the legendary Indy 500, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher, as reflected by its 6-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton and its 25-year partnership with team McLaren and its drivers Lewis and his teammate Heikki Kovalainen. TAG Heuer, more than ever, epitomizes prestige and performance through partnerships with 2007 F1 World Champion & Scuderia Ferrari F1 driver Kimi Räikkönen, world number 1 golfer Tiger Woods and WTA tennis star Maria Sharapova, Nascar idol Jeff Gordon, F1 driver and Eyewear ambassador Sébastien Bourdais, F1 driver Sebastian Vettel, as well as Hollywood icons Leonardo DiCaprio and Bollywood star Shah Rukh Khan. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry.
