This Thursday, The Dubai Mall will play host to a fun filled evening by Dubai Shopping Malls Group to select ten lucky winners of the Group’s ‘Surprising Millions’ weekly draw.
The DSS campaign by Dubai Shopping Malls Group is in its fourth week and has so far seen 30 winners walk away with AED 50, 000 in cash and vouchers. Every week the raffle draw is hosted by a different mall from among the twenty three shopping malls participating in the campaign.
Mr. Nasser Rafi, Chief Executive Officer, Emaar Malls Group commented: “The Dubai Shopping Malls Group’s ‘Surprising Millions’ campaign being held as part of Dubai Summer Surprises, has contributed to strong retail sales since its launch in June. As the key attraction of the campaign, the raffle draw for winning attractive cash prizes and gift vouchers is keenly awaited by shoppers.
“The Dubai Mall is honoured to host the raffle this week and create more winners – a perfect continuation to the success of the recent shopping festival we held at the mall.”
The raffle evenings are designed to be a fun filled event for the entire family with an entertaining theatrical show acting as a build up to the announcement of the weekly winner. So far fifteen different nationalities have won in the weekly draws.
The malls actively participating in the ‘Surprising Millions’ campaign include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, BurJuman, Century Mall, Dubai Festival City, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Ibn Batutta Mall, Lamcy Plaza, Mazaya Center, Mercato Mall, Oasis Centre, Reef Mall, Souk Al Bahar and Downtown Burj, The Dubai Mall, Town Centre, Time Square Centre and WAFI Mall.
To obtain the raffle coupons, shoppers need to spend only AED 200 at any of the participating malls. Shoppers using their MasterCard credit cards stand to double their chances of winning as they receive an additional raffle coupon.
Dubai Shopping Malls Group (DSMG)
Dubai Shopping Malls Group was set up in 1995 under the patronage of the Dubai Department of Economic Development. It is an umbrella organisation dedicated to the growth and prosperity of shopping malls in Dubai. When it was established its primary aims were to promote the mall industry in Dubai and rejuvenate the retail trade during the lean summer months, a challenge that was taken up in earnest with the launch of the Dubai Summer Surprises in 1998. The Dubai Shopping Malls Group is managed by BUZ management and marketing Consulting, a leading Events and consulting firm in Dubai. Please contact [email protected] for any further enquiries.
Majid Al Ghurair, Chairman of the Dubai Shopping Malls Group and the Board of Directors comprising of key mall officials and their subcommittees for specialised areas drive the functioning of the Dubai Shopping Malls Group.
