This year’s Summer Wellness campaign, which commences on June 17, will tackle the vital subject of how to remain healthy during the region’s summer season. Dubai Summer Wellness 2010 addresses the fitness and health issues during UAE’s summer. The programme of activities forms a major part of the Dubai Summer Surprises (DSS) and follows on from last year’s successful inaugural event.
“One of our core objectives at DSS is to support community initiatives during the summer event. Helping and guiding people to stay healthy in the summer is a great addition to our event,” said Mohammad Al Kamali, Marketing Director at Dubai Events and Promotions Establishment. “It was an easy decision to continue with the Summer Wellness campaign for 2010, as it proved to be a big hit last year, with thousands of shoppers visiting its stands to receive free health-related advice and information,” he added.
Summer Wellness 2010 will visit a number of major shopping malls over the 52-day DSS period. Popular centres included in the programme are Dubai Mall, Dubai Festival City, Dubai Marina Mall, Wafi and Mercato. Each of the individual mall’s activities will have its own theme and customers wanting healthy tips and a personal health check-up can look forward to a schedule of events that includes free health screenings, cookery shows, fitness demonstrations, quizzes, competitions, edutainment activities and consultations from experts.
“Eating healthily is something that is important all year round and a healthy diet in the summer is dependent on finding healthy ingredients,” says Mourad Tarzi, Senior Marketing Manager of Jenan, the flagship brand of Al Ghurair Foods and Main sponsors of Summer Wellness.
“Nutritional and wholesome ingredients are the building blocks for a well-balanced diet and our dedicated Technical Centre constantly produces specialized products for individual dietary requirements, such as flour for diabetics and cholesterol care, wholemeal flour, etc. In addition to producing these healthy cereals, we also provide the healthiest Oil Canola. We are happy to be able to support this initiative, as an integral part of a healthy lifestyle is being educating our community on what ingredients are the best for each and every meal,” he added.
As well as passing on tips on nutrition and staying fit throughout the summer months, Summer Wellness 2010 will also address personal grooming, with important advice being given on such aspects as how to look after your skin in various climatic conditions.
“VLCC today is one of the largest wellness brand in the region, and has always taken initiatives to spread awareness about healthy living. As VLCC provides complete wellness under one roof, be it in form of weight management services, skin care, hair care, spa services or day-to-day beauty services, it was a perfect connect with the concept of Summer Wellness, and therefore we came forward to support this initiative as a main sponsor,” said Mr. Prafull Dwivedi, Business Head, VLCC International. From this platform, we plan to spread awareness and knowledge about good nutrition for the complete body, be it from the obesity point of view or for a health skin or hair. Skin in particular can suffer during temperature variations and high humidity, and we are also looking forward to educate people on how they can look and feel their best during these months,” he added.
Dr. Prem Jagyasi, CEO and MD of ExHealth, the organisation behind Summer Wellness said, “Our series of activities have been designed to show that it’s possible to remain in great shape throughout this difficult season,” he added.
