During a stylish and trendy fashion show, Splash the leading fashion retailer, launched its winter collection in Jordan at Mecca Mall’s extension on Thursday 23rd November 2006. Where models took to the catwalk on the sounds of music, presenting beautiful outfits bringing together the 1950’s and the 1920’s fashion wardrobe, and today’s modern lavishness creating unique looks.
“We are pleased to present the Splash winter collection here in Jordan, and promise Jordanian fashion admirers that they can take home a stunning wardrobe style that suits every unique taste.,” said Mr. Raza Beig, Managing Director at Splash.
The all-new splash winter fashion show featured three inspirational themes; Roule Rouge, Punk Rock, and Venice dreams.
Roule Rouge line is flamboyant yet sensual. This theme sums up true femininity. With the 1950's accent on style, comes the baby doll glamour look for A/W 2006/7. True evening glamour springs from sophistication with a twist of cheeky school girl fun. Key points to note are - nipped in waistlines billowing out into wide skirts that remind you of Marilyn Monroe’s irresistible sensuality and Audrey Hepburn’s enticing charm. Metallic piping, gold colored stitching and ribbon details, this season is all about femininity and glamour.
The Punk Rock line takes inspiration from the late 70’s and early 80’s ideology presenting the era of Punk Rock, a collection brought to you straight from the battlefield and winning the fashion war.
Inspiring Splash’s Punk Rock line, the key elements are badges, heraldries, braids, stripes, uniform pockets and vintage logos all combined together to create the worn out look that reminds you of the Russian Army Uniforms at Wartime .
Venice dreams captures peaceful and fresh riot of colors, swerving away from the darks and predominantly featuring playful colors like shades of green, sunny yellows and vivid oranges. Blacks are replaced by navy and the casual grace of grey is the new neutral.
The Venice dreams line takes inspiration from the hub of international fashion; Italy. It’s Italian inspired designs and colors enhance a global mood for romance, and create an adventurous atmosphere for every fashion admirer, taking you back to the times of the passionate love story of Romeo and Juliet, combining fashions of the 16th century with today’s trendy and modern designs.
In addition to the three main themes featured in the fashion show, Splash’s new winter collection embraces many other divert themes like; the Folklore line with its flamboyant patterns creating a mixture of vivid global cultures .The Comfort Classics line featuring a true English sophistication ,and the Sleek and elegant Optical Illusion line with embellishments that dazzle the eye.
“We believe that the all new Splash winter collection 2006, will add unique creations with an international look and feel to the Jordanian fashion trend. This season, Jordan’s most stylish brand flirts with themes as diverse as multiculturalism appealing to every fashion aficionado’s taste,” concluded Mr. Raza Beig, Managing Director at Splash.
About Splash
Splash LLC is a leading fashion retailer in the GCC with a retail network of 46 Splash stores and 57 brand stores across the region including Jordan. Splash showcases popular collections for men and women such as Ms, Nexus, 2xtremz, Retro, ZYNC and Scarlet. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
Splash has made huge strides from its humble beginnings 13 years ago. Once perceived as a clothing store retailing value clothes outsourced from Asia and the Far East, Splash has come a long way since. Today, it is a well-recognized homegrown regional fashion retailer that walks in step with global trends and latest fashion, being the only Fashion retailer in the top 40 Arab brands & winner of the prestigious Retail ME award & Gold winner at UAE Web awards. Over the years, its customer base has also grown in both number and sophistication.
