The fast expanding regional fashion retailer Splash has added another fashion brand to its list of international franchised labels. Chic Far East brand Yishion is available at all Splash stores across the GCC along with the recent opening of a stand-alone 1,000 sq feet Yishion store at Centrepoint, Trade Centre Road in Dubai.
Raza Beig, Managing Director, Splash stated: “Known for its comfortable, spunky and reasonably priced clothes, Yishion targets the young, fashionable and easy-going. Splash looks forward to introducing this chic label to the region’s customers who are happy to embrace hip fashion brands. We are constantly on the lookout to diversify our international offerings and Yishion marks a milestone in our global quest. Splash already retails international brands such as Lee Cooper - the leading European denim wear brand, Kappa - the global sportswear brand and California based beach sports brand Maui and Sons.”
“The first stand-alone Yishion store in the Middle East opened its doors recently within Centrepoint, Trade Centre Road and has already received a favourable response. Splash has plans to expand the brand within UAE including Abu Dhabi and the other Emirates,” continued Beig.
Yishion was established by the Donguue Apparel Company in 1997 and quickly built a strong reputation for trendy, value-for-money clothes. “The region presents a promising market for Yishion due to the prevailing international style and the expanding cosmopolitan consumer base in the Middle East. Our tie up with Splash reflects a strategic decision based on Splash’s 13 year retail track record in the region. Due to its robust regional presence of 55 stores and its thorough knowledge of the market, Yishion will receive the right direction and a firm footing in the region,” said Bonnie Cheung, general manager, Yishion.
About Splash
Splash LLC is a leading fashion retailer in the GCC with headquarters in Dubai and a retail network of 55 Splash stores and 57 brand stores across the region. Splash showcases popular collections for men and women such as Ms, Nexus, Maxim, Retro, ZYNC and Scarlet. Splash is also the exclusive licensee for Lee Cooper and Kappa in the Middle East; as well as the franchisee for Bossini in Kuwait, Bahrain and Saudi Arabia.
Splash has made huge strides from its humble beginnings 13 years ago. Once perceived as a clothing store retailing value clothes outsourced from Asia and the Far East, Splash has come a long way since. Today, it is well recognized as a home-grown regional fashion retailer that walks in step with global trends and latest fashion. Over the years, its customer base has also grown in both number and sophistication.
