SieMatic, which built the world’s first fully fitted kitchens and currently is one of the leading international kitchen brand names, has announced its entry into the UAE, with the opening of its stylish showroom in Jebel Ali Free Zone “Jafza” during a high-profile ceremony in Dubai today, April 24th, 2006.
The prestigious kitchen brand has partnered with one of the UAE’s well-known business entities, Palmon Group, to introduce its award-winning line of kitchen designs, including the SieMatic 6006 series, the SL 505, & the Multimatic ranges. As a result of the new development, the company now boasts a presence in over 55 countries, with plans to further consolidate its penetration in the GCC market in the coming months.
SieMatic’s impressive Dubai showroom, located in the Jebel Ali Free Zone “Jafza”, was inaugurated by H.E. Sultan Ahmed Bin Sulayem, Chairman of Dubai Ports, Customs & Free Zone Corporation, in the presence of senior Palmon Group and SieMatic officials, along with top dignitaries.
Explaining that SieMatic’s entry into the UAE would introduce a rich diversity of form and functionality in kitchen design, Manohar Lahori, Chairman of the Dubai-based Palmon Group, said: “Kitchens are fast acquiring attention from developers across the globe and in the UAE especially, builders are faced with the challenge to design the perfect kitchen that are resilient to the region’s weather conditions and maintain their attraction through the years.”
Lahori added that SieMatic was well-positioned to answer that challenge due to its comprehensive portfolio of attractive patterns in a range of hard-wearing finishes. “We are confident that this range will capture the imagination of the region’s real estate community, developers and consumers alike,” he pointed out.
Mr. Bin Sulayem welcomed SieMatic to Jafza and was impressed by Palmon Group’s new showroom to cater to every interior design need. He expressed that a growing number of companies have chosen to open or relocate facilities in the free zone because Jafza provides a business environment free from red tape, zero duties and has a state-of-the-art facilities and support services which it offers to more than 5,000 companies from over 120 countries, including 150 Fortune 500 companies.
“Being able to launch in the UAE is a great opportunity for us to encourage the SieMatic brand to grow in the Middle East,” explained Stefan Albrink, Managing Director of SieMatic. “Our entry into this region is part of a long-term vision to consolidate the brand around the globe and introduce the UAE’s customers to the SieMatic experience. By partnering with the Palmon Group, we are confident of making our range more convenient and accessible to our customers in the region.”
By incorporating the most modern elements of design, technology and quality, SieMatic has consistently set the benchmark in kitchen development. SieMatic is the only company in the world to offer the consumer a wide range of almost 200 different door styles and countertop materials, within seven different design groups, to suit every imaginable lifestyle and budget. The SieMatic company remit is to produce a quality product down to the very last detail.
Combining a 77-year legacy of kitchen design with remarkable value for money, SieMatic’s aesthetic work counters and kitchen cabinets are inspired from both natural and industrial elements and feature contemporary and stylish designs. The imaginative collection has been designed specifically to coordinate with all elements of the kitchen environment, while providing optimal storage spaces.
“Every SieMatic décor is reflective of the personality and rich taste of its user,” said Albrink. “From bright colors to striking designs, our kitchen designs add value to the living environment of every home. For many of our users worldwide, a SieMatic kitchen evokes feelings of peace and friendliness.”
Each décor has been selected to complement current styles for door frontals, appliances as well as striking color trends – exhibiting the company’s emphasis on quality workmanship. The overall result is an attractive kitchen that will enhance any home besides providing its users with a functional and efficient workspace.
About SieMatic:
Family owned and founded in Germany, SieMatic has been creating upscale fitted kitchen components since 1929. For more than 40 years, the SieMatic design team has generated major developments in kitchen design and function yielding numerous design awards.
SieMatic guarantees the use of only the finest materials, precise craftsmanship and the most stringent controls. In addition, a continual stream of innovative ideas and patented developments serve to maintain the SieMatic brand’s excellent reputation.
Besides the marked perfection in craftsmanship, another distinguishing feature of SieMatic kitchens is the diversity in design which opens up numerous perspectives. Thanks to the wide choice of colours, styles and materials, there is something to suit every taste and every budget.
For more information, please visit www.siematic.com
About the Palmon Group:
Established in Dubai in 1985 by its present Chairman, M. M. Lahori, the Palmon Group was involved in garment production catering exclusively to the US market. By 1990, with the acquisition of four plants, the company increased its production capacity to meet the increasing demand for garments in Europe, the US, Canada, the Middle East and the Far East. The company now has different business interests around the world – garments, engineering, logistics & distribution, property & investments, plastics and air-conditioning.
