Siegel+Gale, the global strategic branding consultancy (Omnicom Group) is announcing the appointment of Miss Christine Anis to the position of Strategist at the company’s regional Middle East office in Dubai, UAE.
Miss Anis joins Siegel+Gale with 7 years of experience having previously worked on branding projects for Emaar, Nakheel, Dubai Pearl, Baccarat Residences, Atlantis, Dubai Healthcare City, NBK, GEMS and Sudatel.
“I’m delighted to be joining one of the world's premier strategic branding companies. Sieigel+Gale’s philosophy of ‘Simple is Smart’ is an idea I truly believe in and think that organizations in the region need to adapt in the way they communicate and present their brands.” she said. “My primary role at Siegel+Gale will be to help clients gain a deep understanding of their customers' needs, identify market gaps and competitive offerings, then translate those into simplified, unique brand ideas that drive the way their organization communicates and behaves.
“Christine is a great addition to the S+G team and we are very excited to have her on board” said Tarek Sultani, Managing Director of Siegel+Gale Middle East.
“Christine takes a very rigorous and strategic approach to helping regional clients better understand what their brand should stand for and what they need to do to deliver on their brand promise. She will leverage her insight of the region, local culture and the Arabic language to develop client brands that are truly relevant to this market and have a strong appeal to their audiences.”
