Multinational industrial firm Sayegh Group has recently appointed TRACCS Jordan as its public relations agency and representative in the country. In light of this agreement, the agency will be responsible for devising and implementing strategic public relations programs for the firm in Jordan both externally and internally.
The agreement stipulates that TRACCS Jordan to develop a strategic public relations plan for Sayegh Group. The strategy which is specifically designed for the group shall be formulated according to a series of interviews, surveys and a communication audit. Accordingly, the strategy shall include objectives and key messages to be delivered to the group’s target audience in a systematic manner. The programs in the long term strategy shall aim at strengthening the group’s marketing campaigns within the Jordanian market, and to strengthen ties and establish vital relationships with existing local entities and the press corps.
The agreement was signed by Ms. Nazi Al Sayegh, Vice President for Public Relations and Quality Assurance of Al Sayegh Group, and Ms. Faten Al-Masri Kamal, Managing Director of TRACCS Jordan.
Ms. Nazi Al Sayegh commented, “The signing of this agreement with TRACCS, a company specialized in public relations, is an initiative that will enhance Sayegh Group’s leadership status within the Jordanian market, and will solidify our reputation for high quality products and services for the Jordanian market. Sayegh Group’s services have gained satisfaction throughout the region and the world, and we hope that our solid reputation will grant us further advancement in Jordan”. She went on to say, “We believe that partnering up with an agency such as TRACCS, a company with a successful track record in Jordan and the region, will provide an added value to our communications strategies.”
On her part, Ms. Al-Masri Kamal explained that since its launch in Jordan, TRACCS has managed to establish itself as a leading source in the area of public relations services in the country and the region, providing its customers with state of the art public relations programs and plans that suit their requirements and future visions.
Ms. Al-Masri Kamal added that TRACCS is proud to have signed the agreement with Sayegh Group, noting that she views areas of commonality between the two institutions in terms of a positive vision for the future as well as a constructive team spirit in its business approach.
Sayegh Group was established 70 years ago and now comprises 31 companies spread throughout the Arab world, Eastern and Western Europe and Asia. The companies are involved in different specialties, including chemical, engineering and real estate, as well as general services providing the consumer with a number of various relevant products.
