SanDisk Launches Industry’s First Premium Memory Cards for Mobile Phones – Ideal for Consumers with a Digital Lifestyle

Published October 30th, 2008 - 07:34 GMT
Al Bawaba
Al Bawaba

SanDisk Corporation (NASDAQ: SNDK), the proven leader in flash memory, today announced the availability of SanDisk Mobile Ultra, microSD, microSDHC and Memory Stick Micro (M2) flash mobile memory cards, which are available in 2GB, 4GB and 8GB* capacities -- the industry’s first premium mobile phone storage cards. 

A must-have product for consumers who embody the digital lifestyle, the SanDisk Mobile Ultra high-performance cards are “best of breed” premium cards that provide fast side-loading speeds. This means that users will experience accelerated transfer rates of digital files to and from their mobile memory card and their computer.  In addition to speed, SanDisk Mobile Ultra cards allow consumers to “wake up” the multimedia features of mobile phones by increasing the phone’s storage capacity for maps, music, videos, photos, games and other essential applications.  For avid mobile phone videographers, events and experiences captured by the phone’s video camera can be quickly and efficiently transferred to social media or video-sharing websites.  For added value and convenience, the card is bundled with a MobileMate™ Micro Reader that plugs directly into a USB 2.0 port to assist in this quick transport and easy management of digital content.

“Mobile phone usage for multimedia activities, such as digital photography, music downloads, videos, and GPS functionality has doubled over the last two years, and spending on mobile media globally is expected to surpass $100 billion by 2012,” said David Kerr, vice president mobile research, Strategy Analytics. “This product launch further proves SanDisk’s ability to anticipate changing user needs and provide the market with the right mobile storage solutions at the right time.”

Michael Romero, vice president of Mobile Retail Business, SanDisk, said, “SanDisk’s new Mobile Ultra line will make consumers’ digital lifestyle more manageable by offering them greater ability to quickly transfer photos, maps, music, videos, games and other large file size content wherever they go.  These cards are truly the most convenient way for people to store, move and play content using their mobile phones, so we’re excited to introduce this high-performance, premium product to market to meet this need and growing demand.”


About SanDisk
SanDisk Corporation, the inventor and world’s largest supplier of flash storage cards, is a global leader in flash memory – from research, manufacturing and product design to consumer branding and retail distribution. SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk (www.sandisk.com/corporate) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States.


SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk Corporation, registered in the United States and other countries. microSD and SDHC are trademarks. Other brand names mentioned herein are for identification purposes only and may be the trademarks of their respective holder (s).

This press release contains certain forward-looking statements, including specifications, applications and customer acceptance that are based on our current expectations and involve numerous risks and uncertainties that may cause these forward-looking statements to be inaccurate. Risks that may cause these forward-looking statements to be inaccurate include among others: our products may not perform as expected and the other risks detailed from time-to-time under the caption “Risk Factors” and elsewhere in our Securities and Exchange Commission filings and reports, including, but not limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not intend to update the information contained in this press release.

 


 

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