The Royal Health Awareness Society (RHAS), in cooperation with the Government Media and Communications Department, held a media roundtable meeting for KAFA Traffic Awareness Project at the Prime Ministry, where several local and regional media representatives were present.
The meeting introduced guests to the goals of KAFA Traffic Awareness Project, and highlighted the second phase of the KAFA media campaign that started in December 2008 under the title “Exceeding the speed limit by 5km/hour could threaten your life, as well as others’”; the campaign is based on Jordan Traffic Institute’s 2007 statistics and is distributed amongst print, broadcast and outdoor media.
Dr. Ahmad Abu Ghanemeh, KAFA Project Manager said: “The media has a vital role in supporting KAFA Traffic Awareness Project, and the Royal Health Awareness Society depends on all media outlets to spread the message to the mass public, and raise public awareness on traffic-related issues for a safer Jordan.”
It is good to note that each phase of the campaign will run for 3 consecutive months, and will tackle a different traffic-related topic. The current phase was chosen in accordance with Jordan Traffic Institute’s 2007 traffic statistics which state that speed is the number one cause of accidents in Jordan, where the majority of accidents took place within areas restricted to 50, 60, 70km/hour.
KAFA is one of the Royal Health Awareness Society projects, launched by her Majesty Queen Rania Al Abdullah in 2005, and aiming to spread traffic awareness between citizens and motivate individuals to drive responsibly.
The Royal Health Awareness Society (RHAS) is a Jordanian non-profit, non-governmental organization established in 2005 by her Majesty Queen Rania Al Abdullah. The organization aims to enhance the overall wellbeing of the local community by raising health awareness and empowering Jordanians to embrace healthy lifestyles and behaviors. RHAS initiates and supports community-based health and safety interventions in partnership with public, private and civil society institutions.
