Reflecting on its Geographic Positioning
Saraya Islands re-brands to Saraya Ras Al Khaimah
“Saraya Islands”, the luxurious mixed-use destination in the Emirate of Ras Al Khaimah in the UAE, now becomes “Saraya Ras Al Khaimah”. Saraya Islands rebranding came In line with Saraya’s strategy of positively impacting the local economies and communities in which they invest. The strategy also aims at emphasizing the geographic positioning of all of the Saraya destinations, such as Saraya Aqaba in Aqaba-Jordan and Saraya Bandar Jissah in Bandar Jissah-Sultanate of Oman.
The new branded destination “Saraya Ras Al Khaimah” will send a clear geographic invitation to interested local, regional and international investors to the location. It will also support the efforts of the public sector in promoting Ras Al Khaimah, and further attracting global capital to enhance development of the Emirate.
“As our image of excellence and luxury lifestyle is integrated with Ras Al Khaimah, we have decided to adopt Saraya destinations’ naming strategy. This strategy incorporates branding all Saraya destinations with the name of the selected locations.” said Mr. Mahdhar Al Tamimi, General Manager of Saraya RAK. “We believe that this rebranding better reflects our partnership with the public sector in the Emirate of Ras Al Khaimah.”
Located in a unique strategic position between the majestic range of the Hajjar Mountains and the Arabian Gulf overlooking the majestic desert landscape, Saraya Ras Al Khaimah stretches over 5.5 km of natural islands and a mainland Village area, together making up an area of approximately 1.4 million sqm. This destination enjoys a unique location atop the four interconnected islands of Al Boum, Al Marsa, Al Sahab and Al Wahat, which are interconnected and linked to a main village with a network of resort-like roads and bridges. It runs parallel to Ras Al Khaimah’s coastline, creating a natural lagoon between itself and the mainland.
Saraya RAK will feature palatial villas, lagoon view townhouses, terraced apartments, seven world-class themed hotels, luxury spas and retreats, serviced residential units all featuring private and semi-private gardens swimming pools, high quality retail and entertainment outlets, restaurants, an amusement water park, pedestrian bridge and roads, as well as bicycle and walking trails, and a marina.
