Radisson SAS Hotel, Dubai Deira Creek, part of the first-class brand of the fast-growing Rezidor SAS Hospitality, has appointed Walid Al-Awa as its Director of Sales and Marketing. The property is currently the InterContinental Hotel Dubai, an established landmark on the Deira Creekside and will be re-branded Radisson SAS as of next month.
Al-Awa, a Syrian national, takes up his new role from the Four Seasons Damascus, Syria where he was Director of Sales. Al-Awa brings an impressive track record to Radisson SAS with nearly a decade of experience in hospitality industry sales. He has held leading sales positions at the Al Jubail InterContinental Hotel in Saudi Arabia, The Ritz-Carlton and Le Royal Meridian in Bahrain.
“Walid’s primary role is to grow the hotel’s sales revenue. His comprehensive knowledge and experience in hospitality sales will be a real benefit to this challenging role of helping to establish the emirate’s oldest five-star property under a fresh new brand,” said Andreas Flückiger, General Manager, Radisson SAS Hotel, Dubai Deira Creek.
Radisson SAS Hotel, Dubai Deira Creek has 287 guest-rooms, including 39 suites, 16 food and beverage outlets as well as meeting and events facilities.
Rezidor SAS Hospitality is one of the fastest growing hospitality companies in the world and currently has 273 hotels, encompassing over 55,000 rooms in operation and under development in 47 countries in Europe, Middle East and Africa.
In September 2002, Rezidor SAS Hospitality announced a unique deal with US-based Carlson Hotels Worldwide to expand selected Carlson brands in Europe, the Middle East and Africa (EMEA). Rezidor SAS now operates Radisson SAS Hotels & Resorts, Regent International Hotels, Park Inn and Country Inn along with the goldpoints plusTM loyalty programme for frequent hotel guests. Initially, Rezidor SAS Hospitality was a wholly owned subsidiary of the Stockholm-based SAS Group. In June 2005, Rezidor SAS Hospitality completed the strategic agreement with US-based Carlson Hotels Worldwide, which resulted in an enhancement of their long-time franchise partnership into a shareholder agreement. Carlson Hotels Worldwide acquired a 25 percent shareholding in Rezidor SAS Hospitality from SAS group in return for renegotiated commercial terms of the parties’ current Master Franchise Agreement.
In November 2005, Rezidor SAS signed a worldwide license agreement with the Italian fashion house Missoni, to develop and operate a lifestyle hotel brand of the same name: Hotel Missoni.
Rezidor SAS Hospitality Corporate Office is located in Brussels.
For more information on Rezidor SAS and its different brands, visit www.rezidorsas.com.
