NIVEA Haus Dubai Opens in Dubai Mall
The second spa for the world’s leading skin and beauty care brand, NIVEA Haus, officially opened its doors this month at the new Dubai Mall.
The unique store concept, pioneered by NIVEA in Germany in 2006, offers expert pampering experiences using NIVEA’s extensive range of hair, skin, body care and cosmetic products. Services include a full range of spa treatments, beauty therapy as well as hairstyling. The state-of-the-art 5,000 square feet store allows customers to enjoy a retail advice centre, separate ladies and gents grooming lounges as well as private treatment cabins.
Robert Taylor-Hughes, Managing Director of Beiersdorf Middle East and project owner stated: “The NIVEA Haus Dubai concept represents one of the many pioneering expansion initiatives that we have launched this year. Through this spa facility, we hope to engage our customers in a different way, and let them experience the full and diverse range of NIVEA’s product line. It’s exciting considering the wellness industry offers tough competition in this market, but we have industry leading products and a world class location, so we are in no doubt about achieving ‘best in class’ in the day spa industry.”
The first NIVEA Haus was set up in Hamburg to astounding success leading the global skin care and beauty brand to consider the establishment of a second outlet in Dubai as a licensed venture between Beiersdorf Middle East and the local UAE partners, NMC.
The Store Manager is provided by Beiersdorf Middle East along with the necessary training required in order to offer perfect service at all levels. Sallyann Simmons, formerly with Clarins Technical Training, has been appointed to fulfil this important role.
NIVEA HAUS Dubai is located on the first floor of Dubai’s newest landmark, The Dubai Mall, directly above the grand entrance forming part of the dedicated beauty zone.
