Net Advantage, the first specialized Internet Media House in the Arab World, announced this week the launch of its first Jordanian branch, which is designated to provide Jordanian businesses and individuals with cutting-edge online marketing and advertising services.
With its head office enjoying a strategic location in the Dubai Internet City, Net Advantage has garnered a strong presence across the Arab World, having fully-operational branches and delegate offices in Jeddah, Riyadh, Kuwait, Doha, Cairo, Casablanca, Beirut, Amman and others.
The company aims to build an online advertising database and to expand it across the different Middle-Eastern nations by playing an efficient part between online media platforms and advertising agencies and their clients. This strategy has garnered Net Advantage great success in a considerable array of markets across the Middle East, such as UAE, KSA, Qatar, Morocco and Lebanon.
Over the last decade, the Jordanian market experienced tremendous growths, with a particular rise in internet penetration. According to research conducted by Internet World Stats, the number of internet users in the Middle East and North Africa has reached well over 32 million users of all ages. Since 2002, Jordan's overall advertising expenditure has tripled, and Net Advantage saw in that a huge investment opportunity. Moreover, recent years have seen a considerable shift in advertising tendencies, with greater advertising traffic geared towards online advertising. According to statistics published by Price, Waterhouse and Cooper, online advertising expenditures reached over US$ 11 billion in 2005, with a projected US$ 16 billion by 2009.
"The increasing demand for online advertising is due to the many advantages it has over traditional advertising mediums," said Net Advantage's General Manager Mr. Mustafa Mohamed. "Online advertising allows the advertisers to reach a wider scope of audiences, in real-time, unrestricted space and through a medium that is available around the hour."
Mohammad expressed his joy that Net Advantage's operations have reached Jordan, expecting that the company will enjoy tremendous success in this blossoming market.
Countless advertisers have come to believe that online advertising is far more cost-effective than other advertising mediums. As users are always active when browsing the internet, online advertisements generate an instant dialogue with the user, and the flexibility of the medium allows for total customization, giving the advertiser a chance to target very specific niches. Moreover, advertisers only pay for the number of times their ads have actually been viewed (impressions), which reduces wasted expenses they usually endure.
"This is a momentous leap for e-marketing in Jordan, as the entrance of well-researched and professional services into the arena will reshape the way advertisers perceive this highly significant form of marketing," said Bashir Mraish, Net Advantage's Country Manager who will be supervising the company's activities in the Kingdom. "We hope that, as awareness of Net Advantage's services increases, more and more advertisers will utilize e-marketing to achieve their advertising objectives."
Net Advantage provides state-of-the-art online advertising services, boasting their, customizability, ease-of-use and efficiency. The advertisers are given complete autonomy to edit, customize and tailor the ad to reach the target audience of their choice when, where and in whichever manner they like. With their world-renowned, fully flexible third party reporting tools both "Spin Box" and “Double Click - DFP” clients are able to timely monitor and keep track of the performance of their activities to make decisions in a timely manner and thus saving on unnecessary expenses.
Net Advantage has a plethora of websites on its network, which include Kooora.com, Aljazeera.net, English.aljazeera.net, Aljazeerasport.net, Mubasher.info, Hawaaworld.com, O9ool.com, Alsaha.com, UAEEC.com, Wasfasahla.com, Salamiya.net, Eyoon.com, Gulfautos.com, Asiarooms.com, Eqla3.com, Khaberni.com.
About Net Advantage:
Net Advantage is the first of its kind in the Arab World and a pioneer in the world of online marketing. The company, first launched in 1997, has its head office in Dubai's Internet City and a number of offices in Jeddah, Riyadh, Kuwait, Doha, Cairo, Casablanca, Beirut, Amman and others. The is owned by National technology Group, NTG which is a multi-national conglomerate group with over 25 businesses specialized in information and communications technology (ICT) and having direct and joint venture operations in the Middle East, India, Sri Lanka and the United States. The company aims to build an online advertising database and to expand it across the different Middle-Eastern nations by playing an efficient part between media and advertising agencies and electronic gateways in their network.
