Nabil Food Products Company, the Kingdom’s paramount food manufacturer announced colossal growth in overall sales for the year 2006/2007, accounting for a 25% growth of sales in the local market and 20% in the regional market.
Such substantial performance is attributed to Nabil’s enormous investment in product development, raising the bar in product quality standards and deployment of state of art technology. This has resulted in the consolidation of the company’s leading market position, particularly in the frozen food industry reaching 65% of the market share.
“We are very pleased to deliver solid growth in our sales. 2006 was a very fruitful year for Nabil, which will enable us to pursue a wide array of opportunities. We will continue to work diligently and look for ways to improve operating efficiencies in everyway possible”, stated Nabil Rassam, Chairman of Nabil Company for Food Products.
Nabil offers a wide variety of products consisting of chilled, frozen foods and pastries. In continuation of the company’s efforts to providing their customers with top of the line services and premium products, Nabil Company for Food Products has invested a lot of resources into developing their existing lines. The cold cuts line has been expanded by 50%, whilst the pastry line has tripled its capacity. Moreover, the frozen food division of the company, which compromises of 150-200 items, is also undergoing massive growth to include the launch of new yet to be announced products.
Since the early 1990s, Nabil established a strong presence in the regional and international markets exporting to countries like Kuwait, Bahrain, Qatar, UAE, Saudi Arabia, Oman, Yemen, Iraq, Egypt, Lebanon and the United States of America. Nabil’s future plans seek to increase their customer base to include consumers in Sweden, France and the United Kingdom.
In continuation of Nabil Company for Food Products’ pioneer business philosophy, the company has expanded its production machinery by 50% deploying the latest technologies in the field of production, merchandising and packaging. Also, throughout the last two years, Nabil has invested JD5 million to building its capacity by increasing the working area from 3500 m2 to 9000 m2 forming one of the most efficient industrial complexes holding five factories operating as one.
“For the past 62 years, we have provided our customers with the utmost premium food products. Our ultimate mission relies in providing excellent quality food products that cater to all needs and the ever evolving lifestyles of our clients today. As market leaders in leading the Jordanian sector to meet unknown heights of excellent quality, we must continue to drive innovation and execute our operations with utmost efficiency. Over time, this is the best way to deliver premium quality food with astounding taste that is no different of your home cooked meals”, concluded Rassam.
Nabil today offers more than one hundred retail products, in addition to 100 catering product categories ranging from meats, poultry, fish, pastries and vegetarian delights. Since its inception, Nabil Food Product Company has shown strong commitment to the implementation of hi-tech sterilization and production technologies has resulted in Nabil’s optimum quality, which is marked by receiving various international quality certificates such as, (ISO9001:2000, ISO22000, EFSIS, Jordan Quality Mark).
