Beautyworld Middle East and Wellness and Spas Middle East are scheduled to open doors today to welcome international and local visitors for a three-day trade fair at the Dubai International Convention and Exhibition Centre.
Beautyworld Middle East 2009 is the largest international trade fair for cosmetics, perfumery and beauty products. Wellness and Spas Middle East is the most successful show in the region for the latest spa centers and resorts worldwide. The twin exhibitions will be showcasing the latest trends and innovations in the industries through June 7 to 9, 2009.
Mrs. Raja Al Gurg, President of the Dubai and UAE Businesswomen's council, President of the Federation of the UAE Chambers of Commerce and Industry, will inaugurate the twin exhibitions which have attracted over 800 exhibitors in total.
As the head of the Eissa Al-Gurg Group of companies, Raja Al-Gurg is one of the leading business figures in the United Arab Emirates. She is responsible for 29 companies with over 3000 employees. Mrs. Al Gurg was named one of the 'Women to Watch in the Middle East' by Forbes magazine for her pioneering career, and work promoting Arab women in the business world.
Featuring in Beautyworld Middle East is the much awaited ‘Walk of Beauty’, a gathering of the most talented professional hairdressers and make-up artists from all over the world performing live on stage.
The show is organized and directed by MADI International, exclusive distributor of Kadus in the GCC and Lebannon. ‘Walk of Beauty’ will be inaugurated by Joelle Mardinian, a talented Make-Up Artist and Stylist, and the owner of Maison de Joelle - a popular beauty salon.
The first annual “Orchid Beauty Awards” will be presented by Elements Beauty Consultancy in association with and hosted by Beautyworld Middle East.
Beautyworld Middle East Fair is recognized as the most important international event of its sector within the Middle Eastern region and is welcomed with a great interest in international arena. During this event, the Turkish Pavilion covering an area of 1000 sqm, will showcase a wide range of products with a high-level quality trend expanding from perfumery to coloured cosmetics and from personal care products to cleaning products.
Ms. Elisabeth Brehl, Managing Director of Epoc Messe Frankfurt GmbH, organizer of the twin shows said, “The Middle East remains attractive to international companies dealing in cosmetic and toiletries market, as it is one of the largest and most profitable in the world. Growing at a rate of 12% annually, beauty sales are expected to increase by more than AED 11 billion by 2010.”
At Wellness and Spas Middle East, top regional and international companies specializing in wellness and spa products and services will be exhibiting.
Among those exhibiting in this year’s edition of Wellness and Spas
Middle East trade fair, are Electro-Medical Ghareini GmbH from
Germany who will display wellness beds, cosmetics and treatments;
EA Herbs Sdn Bhd from Malaysia who will display a wide range of spa products; Love In Style from Spain who will showcase their cosmetic line; TechnoGym Emirates LLC from the UAE displaying professional Cardio Machines; and Iskra Medical from Slovenia, who will be exhibiting their Green VAC Prestige, Green IRF, and Green press.
According to research, annual turnover of the spa industry in the Middle East was AED 2.5 billion in 2008, and spa treatments booked in Dubai increased by 7 per cent from January to March 2009. Wellness and anti ageing are a trillion dollar business globally.
Ms. Brehl said, “Dubai is set to become one of the world's top spa destinations. Regional spending on healthcare has reached US$74 billion in Dubai alone. The world's first health care free zone was built in the Middle East with the Dubai Healthcare City. Wellness and nutrition centers, as well as spas and health farms will be part of the wellness cluster - representing one half of the Healthcare City's services.”
Show Profile:
The Largest International Trade Fair for Beauty Products, Cosmetics and Perfumery in the Middle East. Now in its 14th year, Beautyworld Middle East is the most successful beauty event in the region. As the largest event of its kind, you will have direct access to over 950 exhibitors representing over 1600 brands from 55 countries with over 18000 trade visitors expected from 100 countries. There is no other exhibition in the Middle East that delivers the quality and variety of buyers and distributors. Beautyworld Middle East is the largest gathering of beauty professionals in the Middle East.
Show website: www.beautyworldme.com
Company profile:
EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt. Messe Frankfurt is Germany’s largest trade fair organizer, with 436 million Euros in sales in 2008 and more than 1,400 employees worldwide. The Messe Frankfurt Group has a presence for its customers in more than 150 countries. In 2008, Messe Frankfurt organized more than 100 trade fairs, of which more than half took place outside Germany.
The successful portfolio of events of EPOC Messe Frankfurt GmbH in Dubai include: Intersec trade fair and conference, Materials Handling Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, ISH kitchen+bath Middle East, Light Middle East, Beautyworld Middle East, Wellness & Spas Middle East, Automechanika Middle East, and the Middle East Toy Fair.
For more information, please visit our website at: www.uae.messefrankfurt.com
