Little members of Modhesh Friends Club will be strutting their stuff to a mix of English, Arabic and Hindi pop music during a series of Benetton fashion shows later this week.
The fashion shows will take place on July 30, August 6 and August 8 from 8:00pm on Modhesh Fun City’s main stage at the Dubai World Trade Centre. Entrance is Dhs5 for children and Dhs10 for adults, and the shows are open to all.
United Colors of Benetton is managing and choreographing the show, and over 40 boys and girls between the ages of four and 13 from Modhesh Friends Club are set to show off the Italian label’s wide range of children’s clothes.
“We partnered with the Modhesh Friends Club last year as well, and the kids had a great time. We’ve seen even more enthusiasm this year, and the kids are enjoying themselves during rehearsals. We are delighted to continue our association with Modhesh Friends Club,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group, sole distributor of Benetton in the UAE.
Also coinciding with the kids fashion show is the Cool Craft Competition hosted by United Colors of Benetton and friends at Modhesh Fun City (MFC), which runs from July 20 – August 4 as part of Dubai Summer Surprises.
Winners of the Cool Craft competition will receive Benetton gift vouchers worth AED2,000, AED1,250 and AED750. The vouchers will be presented at the final Benetton kids fashion show at Modhesh Fun City on August 8.
Modhesh Friends Club has been set up as part of this year’s Dubai Summer Surprises by the Modhesh Fun City organisers. The club offers a variety of educational activities for youngsters registered on its summer programme, such as art, music, and field trips. The Benetton fashion show is part of the club’s curriculum aimed at talent and confidence building.
The Benetton Group is present in 120 countries around the world. Its core business is clothing with a strong Italian character. The Group produces over 110 million garments every year, 90 per cent of which are manufactured in Europe. The group’s retail network of 5,000 stores around the world, offering high quality customer services, generates an annual turnover of Euros 1.9 billion.
United Colors of Benetton in the UAE has been part of the Easa Saleh Al Gurg Group since 1989. The network spans three shops in Dubai: Deira City Centre, Jumeirah Centre, and Lamcy Plaza, one in Abu Dhabi in Abu Dhabi Mall, and a factory outlet on Zabeel Road in Dubai.
The Easa Saleh Al Gurg Group was founded in 1960 by Chairman HE Easa Saleh Al Gurg. Today, the Group is associated with leading names such as Unilever, Siemens, Dunlop, Benetton, Osram, British American Tobacco, and ICI.
