Memon Group of Companies, a multibillion dollar international business conglomerate with interests in real estate development, trading, manufacturing and IT, has unveiled its new brand identity - ‘Shaikhani Group’. Chairman Abu Baker Shaikhani has revealed that the move is in line with the Group’s new strategy for growth in the region, which involves undertaking of new projects and collaboration with leading industry partners. He further revealed that the Group aims to achieve a 10 to 15 per cent growth in 2010 and further expand its project portfolio.
The rebranding is also part of the Group’s efforts to build a closer association with its founding family - the Shaikhani’s, which the company believes will further strengthen its brand identity. All existing business under the Group’s former identity, which includes Memon Investments, Memon Real Estate Brokers Dubai, Rubber World Industries LLC, Gulf-O-Flex Trading LLC, Memon Developers UK Limited and Memon Real Estate Pakistan, are also slated to operate under the Shaikhani Group banner. The Group is further planning to diversify into the hospitality, medical, retail and education sectors in the near future.
“We are pleased to announce our new corporate name - ‘Shaikhani Group’, which represents our evolving strategy to further leverage the property, construction, manufacturing and trading sectors in the region as it undergoes an exemplary recovery phase,” said Abu Baker Shaikhani. “We needed to develop a brand identity that has a universal appeal and is in line with the personality and interests of our Group, to maximise our legacy spanning over three decades. The challenge in the current economic climate is to ensure that the message regarding the development cuts through to customers, partners, investors and end-users, and generates significant interests among them”.
Prior to the unveiling of the new brand identity, the Memon Group has delivered over 30,000 units across the globe, and maintained relevant presence in 90 countries spread across Asia, Africa, Middle East and Europe. Its property development arm - Memon Investments has a UAE portfolio comprising of prestigious projects, including ‘Champions Towers I, II, III, and IV’ and ‘Frankfurt Sports Tower I’ in Dubai Sports City; ‘Gardenia I & II’ in Jumeirah Village, and ‘Cambridge Business Centre’ in Dubai Silicon Oasis, all of which embody the developer’s trademark top-notch quality and uniqueness. The Group also boasts of extensive expertise in the real estate market, and a strong reputation for its unwavering support for various causes such as poverty alleviation, environmental conservation and academic development.
