Middle East Broadcasting (MBC) announced yesterday its 15-year anniversary by highlighting the milestones achieved over the past years. MBC has become a world leader in television broadcasting for its exceptional and accurate representation of the Arabic culture in all its forms and shapes, with the objective to fulfill people’s interests and desires by offering them high quality and exclusive programs. To this day, MBC is still ranked number one in the region, crystallizing 15 years of excellence and leadership.
When MBC broke the mold in September 1991 to become the first broadcaster to create a free-to-air, 24-hour television network across the Arab world, it was due to a group of visionary businessmen and shareholders, including chairman and CEO Sheikh Waleed Bin Ibrahim Al Ibrahim, who used satellite technology to break the government monopolies in the Middle East.
MBC has always been a regional leader and consistent in catering to regional needs. Their impact on society was firstly noticed a few weeks after the initial launch from London in 1991. The daily news was so daring and competitive; it attracted the region’s attention to a new style in news presenting. In addition to the ground breaking material, MBC was the first to establish a professional presentation in terms of packaging and content along with the state of the art technology that was unheard of in the region. Moreover, MBC was consistent in recruiting new and young Arab talents that later on became the regions most beloved faces.
Now and after 15 years, MBC is the leading free to air pan-Arab news and entertainment channel. MBC’s guiding philosophy had always been to lead and innovate, which highlighted them as regional and international pioneers of the industry. MBC was and still is the market leader in delivering news and quality family entertainment programming to more than 300 million Arabic speakers around the world. MBC has moved its headquarters to Dubai Media City, enabling the whole production process to be closer to its Arab viewers. The center has been described as one of the new wonders of the satellite transmission world.
Celebrating 15 years of success made us at MBC more determined to further invest in the modernisation of MBC’s programs. Our strategic plans will reinforce once again the fact that MBC is and always will be the number one entertainment channel in the Arab region, with the closest competitors falling far behind. We at MBC are committed to provide high quality entertainment and news, which will continuously delight the Arabic speaking audiences and clients. MBC will further keep innovating in order to inspire viewers by encouraging and implementing new ideas and concepts. We continue to work towards maintaining and further strengthening our leadership role and positive image.
About MBC:
MBC is the leading free-to-air, pan-Arab, news and entertainment broadcaster. MBC's guiding philosophy is to lead and innovate. Satellite transmission first started in September 1991, making MBC the first-ever independent Arabic satellite TV station and a market leader, delivering news and quality, family entertainment programming to more than 130 million Arabic speaking people around the world. MBC is constantly building on its core strengths to add new dimensions in an ever changing and competitive world of broadcast in the Middle East.
