Makeup Goes Bold with Merle Norman’s Fall 2010 Color Collection

Published September 7th, 2010 - 10:12 GMT
Al Bawaba
Al Bawaba

As the new season kicks in, Merle Norman Cosmetics, the leading American skincare and makeup brand, is introducing the new LUXIVA® Color Max Shadow.

From classic to trendy, the collection of eyeshadows adds daring color palettes from gilded golds and coppers to smoldering greens and blues that complement a range of lipsticks in blackened darks, bright reds and rich berry shades.

The new collection draws inspiration from a fashion trend that blends aristocratic style with earthen influences. Luxurious layers of yarns, twills and faux fur are injected with bright colors, creating intensely pigmented fashion-savvy shades that will appeal to the makeup artist in everyone.

Mamta Thakkar, UAE General Manager, said: “Merle Norman’s Fall 2010 collection of vibrant colors allows women to create their own choice of bold up-to-the-minute looks that are as trendy as they can get.”

The rich, jewel-tone couture colors satisfy the latest eye craze and have a unique one-swipe application feature. They mix and match beautifully based on their easy-to-blend super-fine jet-milled powders. Duo-chromatic pigments and magnificent pearlized powders create sensational multi-dimensional effects.

“LUXIVA® Color Max Shadows are so dramatic that they have become the go-to shades of the Emmy Award-Winning Makeup Artist Patti Ramsey Bortoli, who’s been using them on the US-based reality TV show, ‘Dancing with the Stars!’ These high-impact colors have graced many faces on the show including Cheryl Burke and Kate Gosselin,” Thakkar added.

Available in seven shades perfect for fall: Glacier, Cobalt, Lilac Luster, Ebony & Ruby, Golddigger, Charcoal Green and Chocolate Sun. LUXIVA® Color Max Shadows are available in Merle Norman Cosmetic Studios located at Festival Centre, Dubai Festival City, Level 1 (04 2328566); Mirdiff City Centre, Level 1, South Entrance (04 2840770); and Sharjah Mega Mall, Level 2 (06 5748380).

Merle Norman also offers Free Skin Assessments and Foundation Checks. For bookings, please visit www.merlenormanuae.com.

 


Makeup Tips by Mamta Thakkar

BOLD PEACOCK EYES
Inspired by the vivid colors of peacock plumage, ’bold peacock eyes’ look is achieved with new vibrant shades from the LUXIVA® Color Max Shadow collection.

All shades can be mixed and matched to create a colorful new take.

To add more intensity, eyes can be defined with richly colored eyeliners including Soft Touch Eye Pencil in Royalty, Majestic, Earthy and Copperized versions, and the Age Defying Eyeliner in Pine.