LG Electronics and Middle East Complex Celebrate Reopening of Darwish Al Khalili Showroom

Published April 26th, 2009 - 05:34 GMT
Al Bawaba
Al Bawaba

LG Electronics (LG), a global leader and technology innovator in consumer electronics, and the Middle East Complex (MEC) recently celebrated the reopening of Darwish Al Khalili showroom in Mecca Street, emphasizing LG's brand identity of ‘stylish design and smart technology, in products that fit consumer's lives.’

Cutting the launch ribbon of the renovated showroom was CEO of LG Electronics Middle East and Africa Regional Company, K. W. Kim, accompanied by the Managing Director of LG Electronics Levant, Mr. Kevin Cha, MEC’s Chairman of the Board, Mr. Osama Al Khalili.

Commenting on the event, Mr. Kevin Cha said, “LG Electronics and the Middle East Complex share a long history of industrial values of excellence and mutual cooperation, and we continue to have the utmost confidence in MEC, especially in light of reopening such an exemplary showroom which meets LG’s standards in terms of design. We always endeavor to provide customers with the very best when it comes to products and services, and we believe that we are able to achieve this objective with the continuous stream of promotions and offers from LG and MEC to end users.”

From his end, Mr. Osama Al Khalili stated MEC’s unabated confidence in LG’s products, saying, “The LG brand exemplifies premium products that combine innovation with advanced technology, ensuring its continued success around the world. It is a source of pride and pleasure for us, at the Middle East Complex, to bring such exceptional products to Jordanian markets, as we are both committed to fulfilling the needs and requirements of customers.”

It is worth noting that Darwish Al Khalili showroom in Mecca Street offers a wide range of LG TVs, refrigerators, washing machines, microwaves and more.

About LG Electronics, Inc.
LG Electronics, Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, employing more than 84,000 people working in 115 operations including 84 subsidiaries around the world. With 2008 global sales of $44.7 billion, LG comprises of five business units – Home Entertainment, Mobile Communications, Home Appliance, Air Conditioning and Business Solutions. LG is one of the world’s leading producers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines. LG has signed a long-term agreement to become both A Global Partner of Formula 1™ and A Technology Partner of Formula 1™. As part of this top-level association, LG acquires exclusive designations and marketing rights as the official consumer electronics, mobile phone and data processor of this global sporting event. For more information, please visit www.lge.com.

About LG Electronics Home Entertainment Company
The LG Electronics Home Entertainment Company is a top global player in flat panel displays, audio players and video products for the consumer and professional markets. LG's product areas include LCD and plasma televisions, home theater systems, Blu-ray disc players, audio components and video players, and plasma display panels, among others. While focusing on creating feature-rich devices, the company is also pursuing stylish designs and pushing technological boundaries to improve the home entertainment experience.

About LG Electronics Home Appliance Company
The LG Electronics Home Appliance Company is an innovator in the home appliance industry, dedicated to offering healthier and greener products, blending smart technology and trend-setting design and providing a complete solution for improving daily life. LG’s insightful products, including refrigerators, washing machines, dishwashers, cooking appliances, vacuum cleaners, and built-in appliances, are designed to resonate with consumers around the world. LG’s innovative technologies and convenient features, including the world's first interactive refrigerator, steam washing machine and combination oven and microwave, set new trends in the appliance industry, helping to establish LG as a global leader.