LG and MEC Kick Start Festive Season
Suleiman Al Kashif: The second winner of the One-Carat Diamond
Global Digital Display leader LG Electronics and its distributor in Jordan MEC recently announced the winner of the second of three one-carat diamond awards - Mr. Sulaiman Al Kashif. By way of a promotional campaign announced two months ago, all buyers of Flat Panel TV’s (including both Plasma and LCD) from MEC’s showrooms during the period October-December 2008 were granted the opportunity to win a one-carat diamond from Carati, Paris Jewellery boutique each month.
This campaign, launched in October, announced that one lucky winner will be receiving a one-carat diamond from Carati, Paris Jewellery boutique. This eye-catching promotion, the first of its kind, helped boost LGE Digital Display sales and achieved high dividends, confirming the sincerity of the approach and inevitability of success.
The Managing Director of LG Electronics Levant, Mr. Kevin Cha added, “LG has kick-started the festive season with the launch of this well-crafted campaign. Our LCD and Plasma screens would be considered most welcome additions to any household, and they certainly offer very good options for holiday gifts to loved ones. This campaign provides our consumers with the opportunity to present their nearest and dearest with this highly desired item or the chance to win something magnificent for themselves. We congratulate this month’s lucky winner and encourage our customers to take advantage of the next and last draw of this campaign”.
“This campaign exceeded our expectations and reflected both LGE and MEC positively. LGE screens have always been known for luxury and quality, and through this campaign, they also became associated with the flawless beauty of diamonds. I would like to take this opportunity to congratulate Mr. Sulaiman Al Kashif for winning this month’s prize, looking forward to congratulate more winners in the months to come”, explained Chairman of the Board at the Middle East Complex, Mr. Osama Al Khalili.
Mr. Sulaiman Al Kashif expressed his joy for winning, saying, “LG has a reputation for having some of the best electronic products – and that is why I chose to buy their LCD TV. I am very happy I did so because I am now the owner of a wonderful LCD TV and a beautiful diamond. I would also like to thank MEC for their great services –I will be sure to visit their showrooms again.”
General Manager Mr. Khalil Al Jakhim and Mr. Samer Ammous, Marketing Manager for LG Digital Display products in the Levant presented the second winner, Mr. Sulaiman Al Kashif, with his one-carat diamond at an award ceremony held at Al Khalili main showroom in Mecca Street. Mr. Khalil Al Jakhim took this opportunity to affirm the Company’s dedication to offering customers the very best promotions, clarifying the importance of cementing the Company’s bond with its customers through campaigns of this kind.
The draw took place on 14 December under the supervision of the Ministry of Trade and Commerce.
It is important to note that all buyers of LGE LCD or Plasma TV’s from the Al Khalili showrooms until the end of the year are automatically granted a chance to win the two remaining diamonds. LGE is introducing competitive prices starting from 13-11-2008 on all screens available at Al Khalili and Sons Co. Ltd showrooms.
