This is the last week for shoppers wishing to try their luck at the Dubai Shopping Malls Group’s (DSMG) ‘Surprising Millions’ weekly raffle draw.
Ten lucky shoppers will walk away with a jackpot of AED 50, 000 dirhams worth of prizes each in the forthcoming weekly draw to be held at the Modhesh World at Airport Expo on Friday, August 14, 2009. Names of the winners will be announced at 7.00 pm at a gala event at the venue.
A combination of instant shopping refunds and weekly mega raffle draws, the ‘Surprising Millions’ is the largest ever campaign by Dubai Shopping Malls Group for DSS. During the last eight weeks of the campaign, winners from 26 different nationalities have become richer. To take part in the raffle draws, shoppers should spend a minimum amount of AED 200 at any of the malls participating in the campaign. Those using their MasterCard credit cards will receive an extra raffle coupon.
Commenting on the highly successful campaign, Majid Al Ghurair, Chairman of Dubai Shopping Malls Group, said: “With a total of AED 5 million worth of prizes, ‘Surprising Millions’ is one of our best and largest campaigns for DSS so far. Every week we received thousands of raffle coupons, a healthy indication of the large number of people who have shopped at the twenty three participating malls.
“Apart from the ‘Surprising Millions’ campaign, amazing offers from various brands, unique winning opportunities and spectacular entertainment activities in different malls, have significantly helped to generate interest in DSS this year.”
Ghurair also stated that the draws are becoming more and more popular among the Emarati families, around 26% of the winners of the weekly raffle draws are UAE nationals who have shown a keen interest in the shopping offers and winning opportunities. Indian nationals are the next big winners in the weekly raffle draws that have had a total of 80 winners so far from various nationalities.
Commenting on ‘Surprising Millions’, Laila Suhail, Chief Executive Officer of Dubai Shopping Festival Office, said: “Dubai Shopping Malls Group’s ‘Surprising Millions’ campaign has added an element of fun and excitement to this year’s DSS. Customer response to the weekly draws and instant winning opportunities has been remarkable. Dubai Shopping Malls Group is a strategic partner for DSS as the Group represents leading malls in the city and its initiatives in promoting the malls and retail sector is in synergy with our goals, their continuous support to DSS has been pivotal to its consistent achievements.”
The twenty three Dubai based malls participating in Surprising Millions campaign include Al Bustan Centre, Al Ghurair City, Al Manal Centre, Al Mulla Plaza, Arabian Center, Bur Juman, Century Mall, Dubai Festival City, Dubai Marina Mall, Dubai Marina Walk, Dubai Outlet Mall, Gold & Diamond Park, Ibn Batutta Mall, Lamcy Plaza, Mazaya Center, Mercato Mall, Oasis Centre, Reef Mall, Souk Al Bahar, The Dubai Mall, Town Centre, Time Square Centre and WAFI Mall.
For further info, please contact: Lisa George, ASDA’A Burson-Marsteller, Dubai. Tel: 0097143344550, E-mail: [email protected]
Notes: ‘Surprising Millions’ campaign is managed by B.U.Z Management and Marketing Consultancy, a leading events and management firm based in Dubai. B.U.Z manages all the marketing activities of Dubai Shopping Malls Group.
About Dubai Shopping Malls Group (DSMG)
Dubai Shopping Malls Group was set up in 1995 under the patronage of the Dubai Department of Economic Development (DED). It is an umbrella organisation dedicated to the growth and success of shopping malls in Dubai. When the Group was established its primary aims were to promote the mall industry in Dubai and rejuvenate the retail trade during the lean summer months, a challenge that was taken up in earnest with the launch of the Dubai Summer Surprises (DSS) in 1998.
Majid Al Ghurair, Chairman of the Dubai Shopping Malls Group and the Board of Directors comprising key mall officials and subcommittees for specialised areas, drive the functioning of the Dubai Shopping Malls Group.
