Jotun Paints, one of the world's leading producers and suppliers of paints and coatings, has announced the launch of its newest products - ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ - at a launch ceremony held recently at the Intercontinental City Stars in Cairo, Egypt. The manufacturer further revealed that the newest addition to its exterior paint range is a pure silicone acrylic-based product (SuperDurable) and is specially formulated to protect concrete from extreme climate conditions in the region. The ceremony was attended by senior officials from Jotun and 400 professionals representing the top 42 consultants and contracting offices in Egypt.
With aims to address the increasing demand for environmentally safe paint products in the region, Jotun has introduced ‘Jotashield SuperDurable’ - a low volatile organic compound (VOC) coating based on a special hybrid silicone binder with twice the life span of traditional coatings. Formulated to provide superior durability, the product has anti-concrete carbonation properties, and low chemical reactivity, thus enabling it to offer superior concrete protection and help reduce maintenance costs. Jotun has also identified the potential in offering specialty decorative paints amidst the growing trend for traditional designs in new structures, which is the focus of the ‘Jotashield Heritage High Build’. A follow-through to the success of its ‘Jotashield Heritage’ range, the new paint product is a single pack modified acrylic, water based high build textured coating that is ideal for buildings, which require either a worn look or trendy look.
“Taking into account the unique climate conditions within Egypt, in addition to the strong appeal of traditional designs among the people as inspired by its well-preserved structures from the antiquities, we are confident that these two new products will enjoy success within this market,” said Mohamed Hashem, Decorative Marketing Manager, Jotun Paints - Egypt. “To further boost the potential of ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ within the Egyptian market, we will be leveraging our expansive network, which spans a total of 325 Multicolour Centres across the entire country, where we will highlight the outstanding features of these products to homeowners as well as major contractors.”
Amidst the continuous evolution in terms of size and complexity of developments in Egypt, customers are looking for top quality and high performance paint products, which address the main protective and decorative requirements of their projects. Through extensive investments in research and development, Jotun has formulated a range of paints under its protection and decorative systems, with both its newest additions - ‘Jotashield SuperDurable’ and ‘Jotashield Heritage High Build’ expected to become reliable partners for developers and contractors in Egypt.
“Our extensive investments in further developing our products have led to the creation of the widest range of protective and decorative paint solutions being made available to today’s discerning market. Our products have been used in several major landmarks across the globe, and this success has been largely driven by our commitment to innovation. We intend to maintain our worldwide repute by providing more pioneering solutions that is in stride with the current industry trends, which will can further drive our continuing success in the region,” concluded Eirik Kristensen, Regional Marketing Manager (Middle East), Jotun Paints.
Combining proven technology and innovative solutions with a wealth of practical experience, the protection and decoration of concrete is an area of particular expertise for Jotun Paints. The company’s considerable knowledge has been built on the protection of projects ranging from reservoirs, bridges and dams to waste treatment plants, desalination plants and across the broad spectrum of concrete structures around the world.
About Jotun:
Founded in 1926 in Norway, Jotun - one of the world's leading paint manufacturers established its presence in the Middle East in 1974, with Jotun UAE Ltd. Ever since, Jotun has expanded dramatically throughout the region and is the first paint manufacturer to be awarded the ISO 9001 certification. Jotun has consistently invested in state of the art factories including a plant in Shanghai, China and in Dubai, UAE, which shares the distinction as the biggest worldwide for Jotun.
Jotun has been at the forefront in terms of developing products specifically suited to local conditions. Three decades of experience in the Middle East region, has helped the company produce a variety of conventional and specialized coatings - each incorporating the latest technological developments while offering performance with economy - catering to the various product segments and demands of the different markets. Today, Jotun's diverse product range includes decorative, protective, powder, marine, floor/concrete protection and intumescent coatings, bearing a solid testament to the company's reputation of being truly a single source solution for clients, consultants and contractors alike.
