Jeeran, the largest Arab user generated content online community launched a notable advertising campaign through its network to support and promote 1GOAL in the MENA region. The campaign was launched in April 2010 with the purpose of increasing the participation of the Arab world in this universal initiative.
1GOAL is a campaign seizing the power of football to ensure that education for all is a lasting impact of the 2010 FIFA World Cup. 1GOAL is bringing together footballers, fans, charities, corporations and individuals to lobby and achieve an ambitious aim of education for everyone. The underlying principle of this campaign is to call on world leaders to make education a reality for 72 million children by 2015.
“This is our chance to show not just out-of-school children, but our own children, that when we make a promise, we keep it. With your help, we could have billions of fans cheering not just for their teams, but for one team: 1GOAL. This is our moment to shine; we can bring millions of children in from the shadows of ignorance, and light up their lives with the legacy of education.” ~ Her Majesty Queen Rania Al-Abdullah Co-Founder and Global Co-Chair, 1GOAL.
The initiative has captured unprecedented support and political will across the world. 1GOAL is supported by the football world and its governing body, FIFA. 1GOAL supporters and ambassadors include a multitude of global football stars, celebrities and world leaders, all working to achieve the shared vision of education for all.
