Imdaad, a leading provider of integrated facilities management solutions in the UAE, has today (December 01, 2010) announced the winners of Be'ati 2010, the flagship CSR initiative of Imdaad launched in 2009 to create awareness about the environment and recycling of waste among school children. Over 30 schools all over the UAE were represented in the second edition of the annual event.
A presentation on the lifetime commitment of H.H. the late Sheikh Zayed to protect the UAE's environment was also held during the event. The presentation also shed light on the environmental focus of H.H. Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, who initiated environment-related regulations in 2007 and unveiled the federal government strategy, which has a core message of ensuring sustainable development.
Jamal Lootah, CEO, Imdaad, said: "We have institutionalized the Be'ati initiative to reaffirm our commitment to helping protect and conserve the environment and to promote sustainable practices. Moreover, the culminating ceremony of Be'ati 2010 has been scheduled to coincide with the UAE's 39th National Day, emphasising our mission to complement the social and economic agenda of the UAE Government, which primarily aims to ensure the sustainable development of our country. Imdaad will also continue to proactively support the government's initiatives through our strategic expansion initiatives and continuing thrust to invest in the latest range of eco-friendly equipment and technologies. This will enable us to provide facilities management solutions that comply with local and international environmental regulations, while maintaining the highest level of excellence and innovation in the delivery of great-value solutions and services."
The culminating program of Be'ati 2010 was attended by His Excellency Rashid Ahmed Bin Fahad, UAE Minister of Environment and Water, in addition to senior officials from Bee'ah, Knowledge and Human Development Authority, major UAE-based corporations and the management of Rashid Centre Management.
Be'ati 2010 recognised the creations of six school children aged 6 to 10 years during the event. The winners of the Be'ati 2009-2010 season were Lana Al Jayouchi, ElYazia Ahmad Mohamad Al Heili, Mouza Mattar Ali Saeed, Hamda Rashid Obiend Ali and Tasneem Sherif, while the Be'ati Outstanding Effort award was presented to Roudha Mahmood Rasheed. A Be'ati Recognition Award was also given to Imdaad's Salama Mahmood Rasheed for her tireless enthusiasm and contributions to the Be'ati initiative since its inception.
All entries went through three rounds of judging. Criteria for the first round were time taken and relevance to topic; the round-two criteria were creative design and originality; and round three focused on the entry's concept.
Imdaad holds a significant share of the UAE's facilities management market with a client portfolio that includes EMAAR, Nakheel, Jebel Ali Free Zone "Jafza", DP World-UAE, Dubai Customs, Limitless, Tamweel and Barclays Bank. The company's portfolio also includes a number of large projects such as Burj Khalifa; The Palm Jumeirah; Greens; Atlantis The Palm hotel; Jumeirah Golf Estates; International City; Jebel Ali Port; Jebel Ali Free Zone; Wasl – Asset Management Group, subsidiary of Dubai Properties; and several shopping malls including Ibn Battuta Mall, Dragon Mart, Extra markets, among others. Imdaad has also diversified and expanded its services portfolio, having recently launched the "Home Pro House Maintenance", a specialized business unit that provides customers with a comprehensive service program for house renovation in the UAE.
