IDdesign, the Danish franchise of the Easa Saleh Al Gurg Group, held an award ceremony at its showroom recently to announce the winners of the Emirates Home Magazine Survey.
Ansie van der Walt won furniture worth AED5,000 from IDdesign, Tom Dundas won a AED3,000 home makeover voucher courtesy of Dulux, and Elena Saveleva took home household appliances valued at AED2,000 from UAE retailer Better Life.
The survey conducted by Emirates Home magazine ran over two months and received entries from over 1500 readers. A detailed questionnaire covering topics like house rents, decorating the home, finance, purchasing habits and interior design preferences was part of the survey.
“With the local housing boom, there is unprecedented interest in the way people in the UAE have been addressing home decoration in the past few years. IDdesign, Better life and Dulux all complement each other when it comes to making a home a more enjoyable place to live,” said Ajai Dayal, General Manager, Retail and Marketing, Easa Saleh Al Gurg Group.
“The concept of the Emirates Homes survey was fascinating, and that’s why we decided to provide incentives for the exercise in the form of some great prizes. The survey has received an overwhelming response.”
The objective of the survey was to understand the attitudes of people towards home décor. According to the findings of the survey, a majority of respondents prefer to buy modern furniture, while some prefer to buy furniture only if their existing furniture needs replacement. For others, the quality of goods was a key deciding factor, followed by choice and cost.
"Given the changing landscape of the property market in the UAE, we felt it was essential to find out how property trends are affecting people’s attitudes towards their homes. The response to the survey was exceptionally positive, and it has enabled us to get to know our readers and their home habits better," says Zoe Moleshead, editor, Emirates Home.
The survey prize distribution ceremony was held at the IDdesign showroom located on Dubai-Sharjah Road. Muna Al Gurg, Marketing Manager, Easa Al Gurg Group; Maryam Al Gurg, General Manager, IDdesign; P. Surendran, Commercial Manager, IDdesign; Tony Myers, Managing Director, ICI Paints UK; Martin Bartley, Business Development Director, ICI Paints UK; and Philip Matthew, General Manager, Al Gurg Leigh Paints attended the ceremony.
IDdesign specialises in quality Danish furniture and accessories for all rooms of the home as well as a complete range of office and garden furniture. All products come with a two-year guarantee, and free delivery and assembly at the customer’s premises.
Better Life is the only specialist home appliance chain in the UAE, with a collection of 11 world class brands under its wing: Siemens, Electrolux, Zanussi, Fisher & Paykel, Terim, Admiral, Wolf, Scandinova, Starmix, Forbes, and Binatone. Al Gurg Leigh’s Paints manufactures and distributes the full range of paints under the Leigh’s, Dulux Brand. ICI Dulux is the leading international paints business with a wide geographic spread.
ICI Dulux spends over AED200 million annually on research and development worldwide, and new products introduced over the past five years make up 35 per cent of its business. There are seven exclusive Dulux Decorator Centres in the UAE.
Notes to the editor:
IDdesign is a worldwide franchise operation dealing in Danish and Scandinavian furniture and accessories for households and offices. The Al Gurg Group acquired the UAE franchise and its first showroom was opened in Dubai in 1995 and Abu Dhabi in 1997. At 45,000 square feet, the Dubai showroom is one of the largest and most modern furniture retail outlets in the UAE, displaying a full range of furniture and soft furnishing settings for living rooms, dining rooms, bedrooms, children's rooms and home offices.
Better Life is the only specialist home appliances chain in the UAE and is part of the Easa Saleh Al Gurg Group (ESAG). A large portfolio of world-class Western brands includes Siemens, Admiral, Terim, Scandinova, Wolf, Starmix, Binatone, Fisher & Paykel, Zanussi and Electrolux. Better Life showrooms in Dubai are located next to Strand Cinema in Karama, at Homes-‘R’-Us in Mazaya Centre, Bur Dubai (near the Abra Station), on the Dubai-Sharjah highway, in Abu Dhabi, Sharjah, Ras Al Khaimah, and Fujairah
Al Gurg Leigh’s Paints was established in the Emirate of Sharjah in 1988 to manufacture a wide range of Industrial and Decorative Coatings. The Protective Coatings for the Industrial, Marine and Petrochemical Industry including Coatings for Fire Protection are manufactured under licence from Leigh’s Paints, UK while high quality Dulux decorative paints are manufactured under licence from ICI Paints, UK. AGLP manufactures and distributes the full range of paints under the Leigh’s, Dulux and Oasis Brands.
In addition, Al Gurg Leigh’s Paints operates a regional technical laboratory equipped with the latest R&D and analysis equipment providing a high degree of technical commitment to the region. Al Gurg Leigh’s Paints is a member of the Easa Saleh Al Gurg Group of Companies.
The Easa Saleh Al Gurg (ESAG) Group was founded by the Chairman of the Group and the UAE’s ambassador to the UK, H.E Easa Saleh Al Gurg CBE, in 1960. Today the group is associated with over 20 brands such as British American Tobacco, Unilever, Dunlop, Siemens, United Colors of Benetton, and Burmah Castrol.
