A new generation of digital camera fans got to experience the latest trends in technology at HP’s “Digital Photography Solution”, an exciting interactive event held at Deira City Centre, Dubai, to showcase HP’s new range of digital cameras which includes the HP Photosmart M417, M22 and R717.
Sherifa Hady, HP’s Marketing Manager, Imaging and Printing Group for the Middle East region, said: “Digital photography has caught everyone’s imagination for being the easy, fun and high quality way to add more colours to your life, so HP created this unique event to showcase our exciting new range of digital cameras. The event was about creating the right ambience for the digital generation to view HP’s latest collection and get hands-on help and experience in taking great photos and getting the most out of the new features. Just by looking at the admiration and interest of the vast crowd that flooded the venue, it is evident that our newest range of HP digital cameras delivers great results with the versatility to suit every budget.”
The new digital camera range
The easy-to-use 5.2 mega pixel HP Photosmart M417 camera is great for taking shots from a distance and is able to enhance details in shadows. With other exciting features that include a bright 1.8” display as well as eye-catching snapshots and enlargements up to poster size, the HP Photosmart M417 is every photographer’s delight.
With HP Real Life Technologies that allows the user to bring out details in shadows, remove red-eye right in the camera and preview panorama shots, the 6.2 mega pixel-packed HP Photosmart R717 camera promises impressive photos. The camera comes equipped with a selection of 12 shooting modes aimed at capturing the best image in every situation. In addition it has a video clip mode as well as burst mode to capture exactly the right moment.
For the young and trendy, the HP Photosmart M22 is the right choice with its easy fit into your pocket and superb results. The HP Photosmart M22 has a 4 mega pixel resolution and 6x digital zoom for realistic-colour prints and enlargements, plus a bright display for viewing images. The all-metal, weather-resistant case makes it ideal for travel.
The Digital Photography Solution had a line-up of fun activities that included a raffle draw for 3 HP Photosmart R707 digital cameras, a magic show and pictures being taken and printed on the spot.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended April 30, 2005, HP revenue totaled $83.3 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968, and opened its first regional office in 1994.HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains.
For more information about HP in the Middle East, please visit www.hp.com/me.
© 2005 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
