The first Emirates Millionaire Show (EMS 2006), the premier regional showcase for global luxury brands, will take place under royal patronage it was announced today. H.H. Sheikh Suroor Bin Mohammed Al Nahyan, The Chamberlain of the Presidential Court, has agreed to become the figurehead for the show, Divine Events, which also receives support from the Abu Dhabi Chamber of Commerce, told a select gathering at the show’s venue Emirates Palace Hotel earlier in the day.
H.H. Sheikh Suroor will officially open the three-day show, which begins on December 14, in front of a gathering of the region’s VVIPs, celebrities and special guests. These will see the premiere of one-off models and customised ranges from the world’s ‘super brands’. Luxury lines, such as Lamborghini, Rocket Plane, Paolo Bongia and Interstuhl have lined up their latest models to be given their debut at the show.
Bahare Majd, the Managing Director of Divine Events, said: “We are grateful to H.H. Sheikh Suroor for his patronage, which confirms the status of the Emirates Millionaire Show 2006 as one of the capital’s leading events.
“This format of this event has been a huge success in other parts of the world. With His Highness’ support and the contribution of the Abu Dhabi Chamber of Commerce the Emirates Show is rapidly shaping up to be even bigger than its predecessors.
“We have had an incredible response from exhibitors and some of the top names in design, luxury items, and one-off speciality items, such as a diamond studded PC mouse, Lamborghini laptop and even a rocket plane for the ‘super’ super rich. On show will be some of the finest, most exquisite and most expensive items that have ever been created.
“We are taking this opportunity to showcase Abu Dhabi in particular and the region in general as the home of luxury brands. This positioning is more than justified by the level of support we have had from the very best brand names in the world.”
Patronage of the EMS 2006 by HH Sheikh Suroor was announced at an exclusive, invitation only preview attended by the event sponsors such as leading real estate developer Sorouh, Abecon and watches and accessories creators Paolo Bongia. Special guests at the event were offered a sneak preview of some of the more unusual items that will be on show.
