Samsung Electronics, a market leader in consumer electronics, ended its GITEX 2006 participation on a very successful and high note that saw the presence of top-level executives from its Korean Headquarters who flew down especially for the six-day event.
The nearly 700 sqm Samsung booth (double the size in comparison to Gitex 2005) generated non-stop excitement among the crowds, which thronged to see the latest products unveiled for the first time by the consumer electronics company and also the fun and games section set up for Samsung mobile phone owners.
Chi Won Suh, President and CEO of the Samsung Middle East & Africa Headquarters office said, “We are delighted with the response we received not only from our customers, but also from trade visitors who were honoured to see some of our guest VIPs from Korea. We had lots of interested visitors and for us it has been a big success. We look forward to continuing this momentum into GITEX 2007.”
According to company representatives, Samsung booth received thousands of visitors during the six days of activity, which is an impressive result. The presence of senior executives from Korea also added a glamour factor to the booth with many trade visitors keen on discussing new business opportunities.
Even as the attractively designed brightly lit booth caught the eye of visitors to the event, many snaked their way through other stalls just to get a first-hand look at the new products the company unveiled during the event.
The products were cutting edge and at the heart of Home Entertainment, Information Technology and Mobile Entertainment. These included latest Plasma & LCD TVs (i.e. Full HD LCD), the first Blu-ray disc player for the Middle Eastern Market, the smallest laser printer in the world (CLP-300), a wide variety of products for mobile phones (for example the latest P310) and an entirely new concept MP3 player (K5). The 102” inch plasma TV wowed the crowd and attracted huge attention amongst visitors.
Samsung also introduced its range of computer notebooks for the first time, emphasising on the world’s first SSD notebook PC and the Ultra Mobile PC – the world’s first UMPC.
In addition to product displays, Samsung’s Mobile Fun Club stand was continuously packed throughout GITEX 2006 with a host of fun-filled activities that included downloading of audio and video clips onto Samsung mobile phones and an Asian Game booth where visitors were given the opportunity to obtain information on the upcoming Asian Games in Qatar.
About Samsung Electronics
Samsung Electronics Co., Ltd. is a global leader in digital media, semiconductor, telecommunication, and digital convergence technologies with 2005 parent company sales of US$56.7 billion and net income of US$7.5 billion. Employing approximately 128,000 people in over 120 offices in 57 countries, the company consists of five main business units: Digital Appliance Business, Digital Media Business, LCD Business, Semiconductor Business and Telecommunication Network Business. Recognised as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones, and TFT-LCDs.
