HP unveiled a stunning array of new products for the Middle East region at a distinctly different and unique event held in Dubai yesterday. The new collection, entitled Fall'05, was showcased by fashion models presenting the new HP range of digital cameras, printers, scanners and projectors onstage at the society-style fashion show held at the Mina A’Salam.
Speaking at the innovative unveiling, Sherifa Hady Marketing Manager, Imaging and Printing Group, HP Middle East, said that the event was designed to reflect the looks, the power and the performance of the new range of products, the benefits of which were being brought to life in an imaginative fashion.
"We have created a stylish unveiling of the smartest product offerings in the Middle East, allowing businesses and consumers to make their technology choices based on design, type, features, budget and usage. The new model line-up comprises feature-rich devices ranging from digital cameras to projectors – all of which boast the HP hallmarks of quality, affordability and reliability. The aim of this launch is to create something irresistible and unmatched - just like the new products, - which we will showcase individually throughout the coming season,” Hady said.
HP's new product line-up is headlined by the debut of its world-first Color LaserJet printers the HP Color LaserJet 2600/2800 AiO and the world-first A2 desktop Large format printer the HP Designjet 70/90 continued with the latest models in digital photography, Business inkjets, Digital Projectors, Multifunction and All-in-One products and a diverse range of mono and color products and solutions that are backed by a HP warranty across the Middle East.
The new ranges includes:
HP Color LaserJet printers - 2600n and 2800AiO series (a world-first series)
HP Business Inkjet printers - 1000 and 2800 series
HP DeskJet printers – 1280 and 9803 series
HP LaserJet printers – 1020 series and 9040_9050 series
HP ScanJet scanner - 7650 series
HP Digital Projector - vp 6300 and mp 3135 series
HP DesignJet printers - 70, 90 and 110 series (a world-first series)
HP OfficeJet - 6213 , 7213, 7313 and 7413
HP PhotoSmart - M417, M22 and R717 digital cameras
HP PhotoPrinter - P8753
Thomas Valjak, Category manager, Imaging and Printing Group, HP Middle East explained that HP’s new range would be highly attractive to its key customer bases of Enterprise, Small and Medium Businesses (SMBs) and Consumers: “As consumers maximise the potential of the latest digital home and entertainment products, businesses are also getting smarter and more fashionable. They want to invest in the latest technology because they understand that increased productivity means lower costs. Trend-setting products like the HP Color LaserJet 2600/2800 AIO offer a stunning combination of affordability, fast print speeds and impressive print quality that sets a new standard for its class,”
Valjak added that new Gartner research shows that SMB’s are eager to move from monochrome to in-house color printing. Many are taking advantage of the latest versatile All-in-One and Multifunction products to promote their business and bring their printed images to life. "The technology has become amazingly affordable and now offers fantastic print quality. We believe that more and more businesses will use HP desktop colour printing to create brochures, flyers, signs, posters, labels, manuals and many other documents,” he confirmed.
"The prices are very competitive and the options are diverse. Whatever the type of product or solution required, customers will soon experience a superior level of innovation, affordability and choice that is unmatched in the marketplace," Valjak added.
About HP
HP is a technology solutions provider to consumers, businesses and institutions globally. The company’s offerings span IT infrastructure, global services, business and home computing, and imaging and printing. For the four fiscal quarters ended Jan. 31, 2005, HP revenue totalled $81.8 billion. More information about HP (NYSE, Nasdaq: HPQ) is available at www.hp.com.
About HP Middle East
HP is the largest technology and solutions provider in the Middle East with 670 employees and subsidiaries in Dubai, Abu Dhabi, Riyadh, Jeddah, Khobar, Cairo and Ramallah servicing the GCC, Egypt and the Levant. HP has been present in the Middle East since 1968, and opened its first regional office in 1994.HP Middle East is the market leader for Enterprise, Small and Medium Business and Consumer technology products, and offers a large portfolio of solutions and services in various business domains.
