Etisalat today concluded an exclusive event for CIOs and ICT professionals to showcase how ICT (Information & Communication technologies) can deliver the impetus businesses need to create lasting business value and leverage IT as a strategic asset to remain more competitive in a challenging economic environment affected by reduced IT budgets and limited resources.
Speaking at the Etisalat ICT forum, Abdulla Hashim, VP, Business Solutions, Etisalat said,” The migration to Internet Protocol (IP)-based services is where Etisalat is placing a major emphasis in today's digital economy, enabling businesses to achieve true flexibility and collaboration while also managing costs and simplifying their operations. Our end to end Managed Telecom and ICT solutions expertise is a significant differentiator and gives us a clear edge when businesses need a partner to offer them a one stop solution for their varied ICT needs.”
The Etisalat ICT forum which was held at the Grand Hyatt hotel in Dubai saw a wide attendance with attendees gaining valuable insights in terms of emerging trends in ICT. Peter Hall from Ovum, the global analyst firm spoke about the changing role of telcos with firms now expanding their footprint to deliver services like infrastructure outsourcing and application outsourcing. He also talked about the growth of IP and its impact in terms of convergence with benefits like lower TCO , support for new applications and ability to maintain high performance of business critical applications by prioritising use of bandwidth.
From an Enterprise Mobility Perspective, the growing demand on an executive's time and the increasing demand for tools and solutions to do business anytime, anywhere and on any device, has seen a rapid growth in mobility solutions. Today, mobility solutions have an increasingly bigger role to play whether it is in terms of impacting the business process cycle, communicating with customers or increasing the productivity of customers themselves through access to solutions. At the forum, Etisalat gave the audience an insight into its comprehensive mobility strategy comprising of Mobile Voice, Value SMS and MMS/SMS broadcast, Mobile Data, Blackberry and Mobile PBX solutions.
Organizations today are also struggling with lack of agility, delayed decisions, reduced productivity and inefficient systems and processes. Attendees at the forum were also made aware about Etisalat's Business Connectivity solutions which simplify internal business collaboration and increase employee productivity through simplified information dissemination. Etisalat ‘s IP network also facilitates collaborative business models by converging voice and data and hence improves performance and operational efficiencies.
Through the provision of services like Managed Telephony, Managed Hosting & Managed WAN services, forum participants were able to know more about how Etisalat is able to support cost savings for customers by lowering the need for dedicated in-house staff, reducing the need for expensive network management, and reducing need to purchase capital equipment
By utilizing Etisalat's infrastructure, clients are able to optimise their ICT costs and investment and refocus their capital investment into areas that are strategic in terms of revenue generation as opposed to investing in hardware and telecommunications equipment and infrastructure. Hosting services, in particular, enable clients to manage predictable operating expenses.
In terms of Business Solutions, Etisalat today is engaged in delivering a comprehensive range of services encompassing Business Connectivity, Managed ICT, Business Mobility and eBusiness services .
